Regional Marketing Manager

About the role

Field marketing and events

• Own the regional events strategy and calendar, delivering executive roundtables, CXO dinners and briefings, workshops, mixers, webinars, and tradeshows aligned to pipeline goals.
• Manage third-party conference and tradeshow presence, including sponsorship negotiations, logistics, and speaking opportunities.
• Coordinate targeted invitations, pre-event sales briefings, follow-up sequences, and CRM opportunity tagging.
• Manage vendors, agencies, contracts, and the regional field marketing budget.
• Align the event calendar with regional sales leadership; maintain run-of-show documents and logistics checklists, conduct retrospectives, and track attribution.
• Localize messaging, formats, and content for regional buyer culture.

Demand generation

• Partner with the Regional Marketing Head on regional demand generation strategy and translate quarterly pipeline targets into campaigns.
• Plan always-on and campaign-specific ABM, content, thought leadership, webinar, and nurture programs for regional buyers.
• Own campaign targeting, segmentation, channel selection, creative coordination, launch, and optimization.
• Track MQLs, SQLs, and opportunity conversion; use results to improve targeting, messaging, and channel mix.
• Gather account signals, competitive intelligence, and customer pain points from Sales and Customer Success to sharpen campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA is an advantage.
• At least six years of B2B marketing experience, with hands-on experience in both demand generation and field marketing/events.
• Proven record of pipeline-contributing campaigns and end-to-end multi-market event delivery.
• Experience partnering closely with Sales and understanding pipeline stages and deal cycles.
• Vendor and agency management experience, including contract negotiation, budget management, and partner accountability.
• Professional-grade written and spoken English; Arabic is a plus.
• Hands-on experience with SFDC, HubSpot, or similar tools for attribution, lead management, and reporting.
• B2B SaaS or MarTech experience is strongly preferred.
• Able to manage multiple programs across markets and time zones, with strong project, organizational, and stakeholder management skills.

About MoEngage