Public Engagement Lead

Tamara is the leading fintech platform in Saudi Arabia and the wider GCC region with a mission to help people make their dreams come true by building the most customer-centric financial super-app on earth. The company serves millions of users in the region and partners with leading global and regional brands such as SHEIN, Jarir, noon, IKEA and Amazon, as well as small and medium businesses.

Tamara is Saudi Arabia’s first fintech unicorn and is backed by Sanabil Investments, a wholly owned company by the Public Investment Fund (PIF), SNB Capital, Checkout.com , amongst others. The company operates from its headquarters in Riyadh, with additional regional and global support offices.

As Public Engagement Lead, you will lead Tamara’s public customer engagement function across social media channels, app reviews, and public feedback platforms. This role is responsible for transforming public support from reactive issue handling into a structured engagement model that protects Tamara’s brand, restores customer trust, and turns public feedback into actionable business insights.

You will manage the Public Engagement team’s daily performance, quality, escalation discipline, and cross-functional alignment, ensuring every public response is fast, accurate, human, and aligned with Tamara’s tone of voice, risk standards, and customer experience expectations.

Key Responsibilities:

Lead the Public Engagement team across public channels, including X, Instagram, TikTok, Facebook, app reviews, and other public feedback spaces.

Own daily operations, shift coverage, workload distribution, and quality performance for public interactions.

Ensure public replies follow Tamara’s approved tone of voice and privacy standards.

Coach advisors on how to handle sensitive, emotional, high-visibility, or reputationally risky interactions with professionalism and judgment.

Partner closely with internal stakeholders and teams to resolve root causes behind public complaints.

Monitor recurring themes, sentiment patterns, service gaps, and emerging risks from public conversations, and convert them into structured insights and recommendations.

Participate in quality calibration sessions and ensure consistent scoring against Public Engagement quality standards.

Track and report team performance, quality adherence, and recurring issue trends.

Support training, onboarding, certification, and continuous development of Public Engagement advisors.

Act as the operational owner for public engagement standards, ensuring guidelines remain practical, updated, and consistently applied.