Product Marketing Manager

Role overview

Release marketing and enablement

• Own coordination and timing for release notes, demo videos, demo scripts, and help or training content with product teams.
• Track product-team shipping plans and ensure release collateral is ready by ship dates.
• Run or support go-to-market briefings for support, sales, and customer success teams about releases and positioning.
• Set quality standards for release collateral and edit or push back on drafts that are not customer-ready.
• Build and measure customer awareness and adoption after releases.
• Keep messaging consistent across release notes, demos, and enablement materials.
• Build and operate internal agents and lightweight automation for release digests, ship-date tracking, and draft notes or FAQs.

Broader product marketing

• Contribute to product-area positioning and messaging.
• Create sales enablement materials such as battlecards, competitive FAQs, and objection-handling content.
• Partner with customer marketing on proof points, case studies, and reference stories.
• Support buyer and customer research through interviews, surveys, and win/loss input.
• Support launch planning and go-to-market execution for larger initiatives.
• Contribute campaign content such as webinars, blog posts, or sales decks as needed.
• Monitor competitors and incorporate relevant insights into release, launch, and enablement materials.

Qualifications

• 2 to 4 years of experience in product marketing, marketing, or a related go-to-market role; B2B SaaS experience is ideal.
• Strong writing and editorial judgment to turn technical details into customer-ready narratives.
• Comfort coordinating writers, marketers, and video or demo creators to meet schedules.
• Working familiarity with positioning, messaging, and launch planning.
• Experience using Claude, Claude Cowork, Claude Code, or similar AI tools to build workflows, automations, or agents.
• Organization, attention to detail, sound process judgment, and comfort working across teams without formal authority.

Workplace

• Loopio describes itself as remote-first, with employees working remotely in specified regions of Canada, the UK, and India.
• Employees in Ontario and British Columbia may use coworking spaces; collaboration is virtual and includes core sync hours and asynchronous work.

Benefits and culture

• The posting describes development feedback, a professional mastery allowance, health and wellness benefits, remote-work equipment and subsidies, employee groups, and team events.

Compensation

• The stated compensation range is CAD 88.1K to CAD 130K; no pay cadence is specified.