Product-Market Fit Specialist

We are looking for a Product-Market Fit Specialist to lead discovery, validation, and early commercialization work for a GRO/HR automation platform entering the Saudi market. You will sit at the intersection of customer research, product strategy, and go-to-market turning qualitative insight into pricing, positioning, and feature decisions that the product and founding team can act on immediately.

This is a hands-on role for someone who enjoys talking to customers, shaping offers, and proving demand before scale.

Key Responsibilities

• Run structured discovery interviews with HR leaders, PROs, GMs, and founders across Saudi SMEs and mid-market companies.
• Map the end-to-end GRO and HR workflow pain points in the Saudi market (Qiwa, GOSI, Muqeem, Absher Business, Mudad, etc.) and translate them into product opportunities.
• Design and run PMF experiments: landing pages, concierge MVPs, pricing tests, and pilot programs.
• Define and track PMF signals activation, retention cohorts, NPS, willingness to pay, and qualitative demand indicators.
• Build the positioning narrative, ICP definition, and early messaging for the platform launch.
• Collaborate with the Product Manager and Product Lead to prioritize backlog based on validated demand.
• Produce weekly insight briefs for the founder and leadership team.

• Nice to Have
• Experience in HR tech, compliance tech, or SaaS product development would be fantastic.
• Hands-on experience with no-code tools for quick prototyping and setting up experiments is a bonus.
• Have worked closely with founders or at pre-seed / seed stage startups? That s a great fit!
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