Product Manager - Digital Projects
Role Overview
Lead a portfolio of digital products and customer journeys across Etihad Airways' digital ecosystem.
Build roadmaps and business cases, prioritize investments, and deliver customer-focused capabilities that improve business outcomes and customer experience.
Work with Commercial, Digital, Technology, Data, UX, Loyalty, and other business stakeholders to align initiatives with strategy, customer needs, and measurable value.
Key Skills for This Role
Full Job Posting
Role overview
Lead a portfolio of digital products and customer journeys across Etihad Airways' digital ecosystem.
Build roadmaps and business cases, prioritize investments, and deliver customer-focused capabilities that improve business outcomes and customer experience.
Work with Commercial, Digital, Technology, Data, UX, Loyalty, and other business stakeholders to align initiatives with strategy, customer needs, and measurable value.
Accountabilities
- Own digital and AI-powered customer journeys, shape roadmaps, and deliver seamless omnichannel experiences aligned with business objectives.
- Use AI-assisted insights, personalization signals, and behavioral analytics to enhance product capabilities.
- Identify digital product opportunities and develop value propositions, business analyses, and investment priorities.
- Analyze conversion funnels, drop-offs, session replay, and NPS; benchmark results and identify optimization opportunities.
- Translate AI and data insights into prioritized backlog items and measurable product changes.
- Assess end-to-end experiences and user interactions to identify friction and validate product features and opportunities.
- Support intelligent search, dynamic content selection, and contextual recommendations while meeting governance, brand, and compliance guidelines.
- Partner with UX teams to improve feature and offer presentation and remove usability issues.
Qualifications and experience
- At least 5 years of product management experience in digital, eCommerce, airline, travel, or customer-facing technology environments.
- Experience managing multiple products, initiatives, or customer journeys simultaneously.
- Strong experience in roadmap development, business case creation, investment planning, and stakeholder management.
- Solid understanding of Agile delivery methodologies and product development practices.
- Strong analytical and commercial mindset and ability to turn business objectives into product outcomes.
- Excellent communication and presentation skills, including engagement with senior stakeholders.
- Airline, travel, loyalty, digital commerce, payments, or self-service ecosystem experience is highly desirable.
About Etihad Airways
Etihad Airways is the UAE's national airline, based in Abu Dhabi, connecting people across continents and cultures and pursuing its Journey 2030 ambition to expand its fleet, network, and workforce.
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