PR & Marketing Specialist
Skills
About This Role
Responsibilities
- and Duties
- Maintain and strengthen public image by fostering professional relationships with media, event organizers, academic institutions, and business partners.
- Develop and execute integrated PR and marketing campaigns that align with the company s mission and objectives.
- Create compelling, on-brand content for press releases, articles, speeches, social media, and marketing materials.
- Conduct market research to identify trends, opportunities, and consumer insights to guide campaigns.
- Build innovative, multi-channel campaigns based on the latest industry trends and technologies.
- Define and manage media plans, with a strong focus on social and digital channels.
- Brief and collaborate with the design team on creative assets for online and offline campaigns, ensuring high-converting, visually engaging results.
- Manage and grow presence on social media platforms (LinkedIn, Instagram, Twitter/X, TikTok, Snapchat), tailoring content to platform-specific user behavior.
- Monitor and analyze campaign performance, identifying best-performing visuals and strategies to optimize engagement and conversion.
- Represent company at conferences, conventions, and public engagements to drive brand visibility and partnership opportunities.
- Ensure consistent brand messaging and compliance with PR best practices and ethical standards.
- Regularly report on campaign performance, PR outcomes, and key initiatives.
Qualifications
- and Key Skills
- Bachelor s degree in Public Relations, Communications, Marketing, or a related field (preferred).
- At least 3 years of experience in PR, marketing, or a related role, ideally within healthcare, technology, or innovation sectors.
- Exceptional written and verbal communication skills in English; proficiency in Arabic is an advantage.
- Proven creative storytelling ability, with a natural talent for crafting engaging brand narratives.
- Strong knowledge of consumer behavior, market trends, and media planning.
- Experience managing multiple projects under tight deadlines in a fast-paced, startup-like environment.
- Proficiency in social media management, analytics tools, and digital campaign optimization.
- Strong organizational skills, attention to detail, and ability to work independently.
- Solution-focused mindset with excellent problem-solving abilities.
- Interpersonal skills that inspire trust and collaboration.
- A sense of humor and the ability to bring fresh, out-of-the-box ideas to life.
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