PR Manager

Role overview

PR strategy and execution

• Lead the Canadian PR, media, and influencer strategy and calendar with the Marketing Director, translating global brand priorities into local action plans.
• Coordinate with U.S. and global teams to localize programs, strengthen brand loyalty, and report performance monthly.
• Plan and execute PR for product launches, ongoing brand storytelling, and cultural moments; support the Bold is Beautiful program and charity partners.
• Develop press releases, media materials, key messages, and marketing copy, and monitor relevant trends, competitors, and emerging talent.

Media and influencer relations

• Build relationships with Canadian beauty editors, influencers, creators, agents, and talent managers to secure editorial coverage, advocacy, and partnerships.
• Pitch stories across print, digital, and social channels; manage creator identification, outreach, briefing, gifting, content development, negotiations, and relationships.
• Oversee product seeding and PR mailers, and execute press and influencer events, desk sides, brand experiences, and launch moments.
• Manage media monitoring and editorial tracking; assess earned media and creator performance and use insights to improve programs.

Budget and financial management

• Manage monthly PR budgets, P&L statements, and paid partnerships.
• Oversee PR product and TOA forecasting, ordering, and inventory, and negotiate costs to maximize spending.

Qualifications

• At least five years of public relations experience; beauty experience is an asset.
• Established Canadian beauty media and creator relationships with a record of generating earned coverage and brand advocacy.
• Excellent written, verbal, and presentation skills; ability to influence.
• Organized multitasker with a record of achieving results, driving projects, and solving problems efficiently.
• Proficient in Microsoft Suite and strong in campaign analytics.
• Agency experience is an asset; ability to travel as required.

Compensation

• Expected annual salary is $70,000–$80,000.

Benefits

• Benefits include three weeks of paid vacation, semiannual gratis, two paid mental health breaks per year, and Summer Fridays.