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Portfolio Marketing Manager
Rockwell Automation
Milwaukee, USA
Full-time
Manager · 5+ years experience
Hybrid
Discovered 5 days ago
Role Overview
Rockwell Automation is looking for a Portfolio Marketing Manager to lead global marketing programs for our Sensing, Safety, & Industrial Components portfolio.
You will drive portfolio growth through go-to-market strategy, product launch execution, demand generation, and sales enablement.
Working across Business Units, Sales, Regional Marketing, and Channel teams, you will help bring new solutions to market, increase customer adoption, and support business growth.
Reporting to the Sr.
Manager, Strategic Portfolio Marketing, this hybrid role will work out of our Milwaukee, WI headquarters.
Full Job Posting
Your Responsibilities:
- Develop marketing strategies that support portfolio growth, business priorities, and regional objectives.
- Lead go-to-market planning and execution for product launches, market expansions, and growth initiatives.
- Partner with Business Units, Sales, and Regional Marketing to drive positioning, demand generation, and sales readiness.
- Align cross-functional teams to support successful commercialization and customer adoption.
- Identify market opportunities, customer needs, and industry trends to inform strategy.
- Develop demand generation programs and content for target markets and customer segments.
- Create sales enablement tools and content, including value propositions, sales plays, presentations, and industry positioning.
- Support partner engagement, sales training, and readiness programs.
- Oversee development of customer- and sales-facing marketing content across digital, campaign, and launch channels.
- Translate technical capabilities into clear, customer-focused messaging aligned with Rockwell Automation brand standards.
- The Essentials - You Will Have:
- Bachelor's Degree or Equivalent Years of Relevant Work Experience
- Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
- Ability to travel up to 25%
- The Preferred - You Might Also Have:
- 5+ years of experience in commercial marketing, product marketing, demand generation, commercialization, business development, or related B2B marketing roles.
- Bachelor's degree in Marketing, Business, Engineering, Industrial Technology, Communications, or a related field.
- Deep knowledge of B2B marketing, demand generation, commercialization, and go-to-market strategy.
- Experience leading cross-functional initiatives across sales, product management, marketing, and channel teams.
- Experience developing value propositions, customer messaging, and sales enablement content.
- Experience leading product launches, integrated marketing programs, and demand generation campaigns.
- Experience using AI-enabled marketing tools and digital technologies to improve marketing effectiveness.
- Experience in industrial automation, intelligent devices, control systems, software, OEM, or manufacturing markets.
- Experience working in a global organization.
- Experience leading product launches and go-to-market programs.
What We Offer:
- Health Insurance including Medical, Dental and Vision
- 401k
- Paid Time off
- Parental and Caregiver Leave
- Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
- To learn more about our benefits package, please visit at www.raquickfind.com.
- At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.
- This position is part of a job family. Experience will be the determining factor for position level and compensation.
- #LI-Hybrid
- #LI-DM1
- We are an Equal Opportunity Employer including disability and veterans.
- If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.
- Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.
Qualifications
- Bachelor's Degree or Equivalent Years of Relevant Work Experience
- Bachelor's degree in Marketing, Business, Engineering, Industrial Technology, Communications, or a related field.
About Rockwell Automation
Electronics Manufacturing28000 employeesFounded 1903
Global leader in industrial automation and digital transformation.
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