Performance Marketing Specialist / Senior Media Buyer
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About the Role
Uniquie Homes Worldwide Properties LLC seeks a Performance Marketing Specialist / Senior Media Buyer in Abu Dhabi to lead and scale digital advertising across Meta, Google, TikTok, and LinkedIn.
Key Skills for This Role
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Job Summary
We are seeking an experienced Performance Marketing Specialist / Senior Media Buyer to lead and scale our digital advertising efforts across multiple platforms.
The ideal candidate is data-driven, analytical, and passionate about generating high-quality leads while maximizing return on ad spend (ROAS).
In this role, you will take ownership of paid media campaigns, optimize the entire customer acquisition funnel, improve lead quality, reduce Cost Per Lead (CPL) and Cost Per Qualified Lead (CPQL), and directly contribute to the company's revenue growth.
Key Responsibilities
- Plan, launch, manage, and optimize paid advertising campaigns across Meta, Google, TikTok, and LinkedIn.
- Manage and scale advertising budgets to maximize ROI and campaign performance.
- Continuously improve lead quality while reducing CPL and CPQL.
- Monitor campaign performance and optimize targeting, bidding strategies, creatives, and ad copy.
- Conduct A/B testing on advertisements, landing pages, offers, and conversion funnels.
- Collaborate with designers, content creators, and the sales team to improve campaign effectiveness.
- Optimize landing pages and user journeys to increase conversion rates.
- Integrate advertising platforms with CRM systems to ensure accurate lead tracking and attribution.
- Track, analyze, and report campaign performance using analytics and reporting tools.
- Stay current with digital marketing trends, platform updates, and industry best practices.
- Identify new growth opportunities and recommend strategies to increase qualified lead generation.
Qualifications Required
- 3+ years of experience managing paid media campaigns.
- Strong experience with Meta Ads Manager and Google Ads.
- Experience running campaigns on TikTok Ads and LinkedIn Campaign Manager.
- Proven ability to generate qualified leads while improving campaign efficiency.
- Strong understanding of audience targeting, conversion tracking, attribution, and campaign optimization.
- Experience with Google Analytics (GA4), Google Tag Manager, and CRM integrations.
- Excellent analytical and problem-solving skills.
- Ability to interpret data and make performance-driven decisions.
- Strong communication and project management skills.
- Pay: AED9,000.00 - AED12,000.00 per month
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