CRM & Marketing Automation Specialist

Job Summary

Key Responsibilities

• Manage, maintain, and optimize the company's CRM platform to ensure data accuracy, operational efficiency, and a seamless sales workflow.
• Design and implement automated lead distribution workflows based on predefined business rules, sales territories, agent availability, and lead quality.
• Build and optimize WhatsApp, email, SMS, and CRM automation journeys to improve customer engagement and lead nurturing.
• Develop lead scoring models that prioritize high-value prospects and improve sales team productivity.
• Monitor lead response times, follow-up activities, pipeline movement, and sales performance to ensure no opportunity is missed.
• Analyze customer journeys and conversion funnels to identify bottlenecks and recommend improvements that increase conversion rates.
• Create automated dashboards and weekly performance reports covering lead generation, conversion metrics, sales pipeline health, campaign performance, and CRM activity.
• Collaborate with marketing and sales teams to optimize lead management processes and improve customer acquisition performance.
• Integrate CRM platforms with marketing tools, advertising platforms, websites, and third-party applications to streamline data flow and reporting.
• Develop and maintain CRM workflows, automation rules, templates, segmentation, and lifecycle campaigns.
• Conduct regular CRM audits to improve data quality, eliminate duplicates, and ensure compliance with internal processes.
• Identify opportunities to automate repetitive tasks, reduce manual work, and improve operational efficiency across the customer lifecycle.
• Train and support internal teams on CRM best practices, automation workflows, and reporting tools.

Qualificationsrequired

• 3+ years of experience in CRM administration, marketing automation, sales operations, or customer lifecycle management.
• Hands-on experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, Microsoft Dynamics, or similar systems.
• Experience building automated workflows, lead nurturing campaigns, and customer journey automation.
• Strong understanding of lead management, pipeline optimization, customer segmentation, and conversion tracking.
• Experience with email marketing platforms, WhatsApp Business automation, and marketing automation tools.
• Advanced analytical skills with the ability to interpret data and translate insights into business improvements.
• Strong knowledge of reporting tools, dashboards, and CRM analytics.
• Excellent organizational, communication, and problem-solving skills.
• Pay: AED8,000.00 - AED10,000.00 per month