Performance Marketing Manager

Role overview

Key responsibilities

• Plan, launch, and optimize paid campaigns for property launches, developer campaigns, roadshows, lead generation, brand awareness, retargeting, and recruitment.
• Develop platform strategies and manage campaigns across countries, audience segments, languages, and currencies.
• Allocate budgets, research audiences and markets, and test creative, messaging, audiences, landing pages, and bidding strategies.
• Track CPL, CPQL, conversion, ROAS, lead-to-appointment, and lead-to-sale performance; report insights to stakeholders.
• Coordinate with content, design, sales, CRM, and international office teams; track journeys from impressions through appointments, events, and sales.
• Maintain tracking with GA4, Google Tag Manager, platform pixels, Conversion APIs, and CRM integrations; connect online activity to offline sales.
• Monitor platform updates, advertising trends, and emerging growth opportunities.

Candidate requirements

• At least five years of hands-on performance marketing experience; experience in real estate, luxury, financial services, or another high-value lead-generation industry is preferred.
• Experience managing substantial budgets across multiple platforms and scaling high-quality leads internationally.
• Advanced knowledge of Meta Ads Manager and Google Ads; strong working knowledge of LinkedIn, TikTok, and Snapchat advertising.
• Experience with GA4, Google Tag Manager, Looker Studio, and CRM-based reporting.
• Strong understanding of funnels, remarketing, attribution, conversion optimization, landing-page performance, lead quality, and user behavior.
• Able to connect campaign performance to revenue, manage multiple campaigns and deadlines, and make decisions under pressure.
• Strong project-management, analytical, commercial, written communication, and verbal communication skills.
• Salesforce or similar CRM experience is an advantage; international property roadshow or investment product marketing experience is highly desirable.

About Allegiance Real Estate