Performance Marketing Executive

Role overview

Performance accountability

• Deliver agreed blended ROAS, CPA, and cost-per-lead targets by brand and platform; targets are baselined with the Marketing Manager at 90 days once tracking reconciles to sales.
• Deploy the digital media budget efficiently, pacing and reallocating across platforms and brands.
• Maintain integrity of paid-channel tracking and reported conversion data.
• Control access to advertising accounts, business portfolios, pixels, catalogues, and data sources.
• Provide timely, insight-led reporting and continuously test creative, audiences, and bidding.

First 90 days: foundation

• Establish campaign and account structures across Meta, Google Ads, and Amazon Ads for each brand.
• Implement and verify Meta Pixel and Conversions API deduplication, GA4, Google Tag Manager, documented UTM conventions, and Amazon attribution.
• Do not scale budgets until reported conversions reconcile to actual sales.
• Consolidate advertising assets into division business portfolios and remove legacy and third-party access.
• Build and validate product feeds for Shopping and catalogue advertising.
• Agree baseline targets, report format, and reporting cadence with the Marketing Manager.

Ongoing campaign delivery

• Build full-funnel campaigns across Meta, Google Ads Search, Shopping, Performance Max, Display and YouTube, and Amazon Ads formats, including DSP where applicable.
• Develop campaign concepts, ad copy, and briefs for static, carousel, and video creative aligned with brand voice and the UAE retail calendar.
• Define prospecting, retargeting, lookalike, first-party, and CRM-based audience strategies.
• Monitor ROAS, CPA, CTR, CPC, conversion rate, ACoS/TACoS, and lead quality, and take corrective action.
• Manage budget pacing and reallocation within agreed limits; the Marketing Manager approves changes above those limits.
• Produce weekly and monthly reports reconciled to sales data, with clear insights and recommendations.
• Work with content and design teams on creative and landing pages, and coordinate with e-commerce, B2B, and retail teams on stock, pricing, promotions, and lead handling.
• Own Amazon advertising planning and campaign execution; coordinate with B2B and e-commerce teams at responsibility boundaries, with the Marketing Manager arbitrating.

Education

• A bachelor's degree in Marketing, Business, Communications, Digital Media, Economics, or a related field is required.
• A postgraduate qualification or diploma in Digital Marketing or Data Analytics is preferred.

Experience and market knowledge

• Four to six years of hands-on paid digital campaign experience with direct media budget ownership is required.
• Experience building or restructuring advertising accounts, tracking, and feeds from a low base is required.
• Demonstrated experience across Meta and Google Ads is required; Amazon Ads experience is strongly preferred.
• UAE or GCC market experience is required, including understanding of local retail calendars and audience behavior.
• Experience in retail, e-commerce, furniture, home and lifestyle, or education is an advantage.
• Candidates present an interview example of an account taken from a defined starting point to a measured result, with the numbers.