Consumer & Marketplace Manager

Role summary

Category and marketplace responsibilities

• Create marketplace-informed assortments, seasonal strategies, and consumer experiences; develop comprehensive business plans and long-term category strategy.
• Lead pricing and intake profitability decisions and develop assortment frameworks and module grids aligned with category, consumer, and channel mapping.
• Lead seasonal forecasting to secure product access and brand allocations while managing inventory, stock on hand, and sell-through.
• Use data-driven insights and market intelligence to guide product introductions, channel assortment, regional pricing, and category decisions; benchmark competition and trends.
• Work with wholesale teams on account requirements, investments, growth plans, sell-through, channel strategy, and KPIs.
• Work with retail merchandising and category teams on consumer trends, store sales, category contribution, opportunities, and product gaps.
• Monitor category sales, gross margins, sell-out, and retail KPIs, including inventory turn, gross margin, markup, and sell-through.
• Coordinate with brands and suppliers on pricing, launches, in-store dates, availability, campaigns, and future-season product opportunities.
• Lead go-to-market processes, seasonal product presentations, and merchandising frameworks; coordinate with relevant teams on seasonal materials and online/offline visibility.

People management

• Set team objectives and performance targets aligned with organizational goals.
• Mentor and guide team members to develop skills, operational efficiency, and continuous improvement.
• Use performance management, regular feedback, and strategic oversight to monitor progress and support team KPI achievement.

Experience and qualifications

• Bachelor’s or master’s degree in Business Management, Marketing, or equivalent, or a bachelor’s or master’s degree in Buying and Merchandising.
• At least 4–5 years of relevant experience, including at least 2 years managing a brand or product category.

Technical and functional competencies

• Product, category, brand, and industry knowledge.
• Experience presenting to large audiences.
• Strong analytical skills to drive insights.