Consumer & Marketplace Manager
Role Overview
Grow sales and market share for the assigned category through effective product assortment, pricing, and channel segmentation.
Develop consumer, category, and marketplace strategy while improving growth and profitability across channels.
Key Skills for This Role
Full Job Posting
Role summary
Grow sales and market share for the assigned category through effective product assortment, pricing, and channel segmentation.
Develop consumer, category, and marketplace strategy while improving growth and profitability across channels.
Category and marketplace strategy
- Create marketplace-informed assortments and frameworks that support seasonal strategy, consumer experience, channel mapping, and revenue growth.
- Develop comprehensive business plans and long-term category sales strategy.
- Lead pricing and intake profitability decisions using quantitative insights.
- Forecast seasonal demand and secure brand product access and allocations while managing inventory and sell-through.
- Use consumer and market insights to guide product introductions, channel assortments, and regional pricing.
- Monitor competitor prices, product launches, trends, and local product gaps; plan future-season opportunities with brand principals.
- Track sales, gross margins, sell-out, inventory turn, GMROI, and other retail performance indicators.
- Lead go-to-market processes and seasonal product presentations for partners and stakeholders.
- Coordinate with wholesale, retail merchandising, operations, visual merchandising, and marketing teams on strategy, allocations, tools, campaigns, and visibility.
People management
- Set team objectives and performance targets aligned with organizational goals.
- Mentor and guide team members, monitor performance, address issues, and support continuous improvement.
Experience and qualifications
- Bachelor’s or master’s degree in Business Management, Marketing, Buying and Merchandising, or equivalent.
- At least 4–5 years of relevant experience, including at least 2 years managing a product brand or category.
- Product, category, brand, or industry knowledge; strong analytical skills to develop insights.
- Experience presenting to large audiences.
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