Content Creator
Role Overview
The Content Creator develops visually compelling content across GMG's brand portfolio.
The role creates short- and long-form storytelling for digital and social platforms, supporting youth and lifestyle audiences, campaigns, product launches, and brand activations.
Key Skills for This Role
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About GMG
GMG operates across well-being sectors including sport, everyday goods, health and beauty, properties, and logistics.
The company works across the Middle East, North Africa, and Asia and has introduced more than 120 brands in 12 countries.
Role overview
The Content Creator develops visually compelling content across GMG's brand portfolio.
The role creates short- and long-form storytelling for digital and social platforms, supporting youth and lifestyle audiences, campaigns, product launches, and brand activations.
Responsibilities
- Produce video, photo, and written content for social, digital, and retail channels.
- Create reels, stories, and short-form content optimized for Instagram and TikTok.
- Collaborate with videographers, designers, and marketing teams to bring content ideas to life.
- Align content with brand guidelines and cultural relevance.
- Analyze performance metrics and optimize content using data-driven insights.
- Stay current with content formats, emerging platforms, and digital storytelling practices.
- Create real-time content for campaigns, product launches, and community events.
Functional and technical competencies
- Proficiency in Adobe Premiere Pro, CapCut, and Photoshop.
- Strong social media copywriting and video editing skills.
- Understanding of content optimization for TikTok, Instagram, and YouTube.
- Ability to analyze performance and adjust creative strategies.
Requirements
- Proficiency in Adobe Premiere Pro, CapCut, and Photoshop.
- Strong copywriting and video editing skills tailored for social media.
- Understanding of platform-specific content optimization for TikTok, Instagram, and YouTube.
- Ability to analyze content performance and adjust creative strategies accordingly.
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