Performance Manager
Role Overview
Performance Manager role at Accenture Song focused on day-to-day media buying and optimization, most often across Search and Social.
The role combines established media practices with interest in AI and technology and includes managing junior staff and AI agents.
Key Skills for This Role
Full Job Posting
Role overview
Performance Manager role at Accenture Song focused on day-to-day media buying and optimization, most often across Search and Social.
The role combines established media practices with interest in AI and technology and includes managing junior staff and AI agents.
Key responsibilities
- Execute and optimize media buying across channels and platforms; manage budgets and deliver campaign goals and value in line with best practices.
- Manage end-to-end campaigns, including KPI setting, media briefing, campaign building, and reporting on key learnings.
- Assist with managing and deploying AI agents across the media process.
- Optimize campaigns during and after delivery and recommend improvements to performance and efficiency.
- Collaborate with cross-functional teams; monitor performance and report actionable insights.
- Partner on tracking and measurement setup across pixels, CAPI, SDK/app measurement, tagging, and ad server concepts, and troubleshoot issues.
- Co-own WIPs and QBRs and confidently present activation results.
- Manage and develop junior and support team members; build media-partner relationships to help realize ideas and drive client value.
What you'll bring
- Three to five or more years of media experience, focused on biddable media buying.
- Experience managing media buys on platforms and working directly with media partners.
- Strong analytical skills, organization, and time management to handle multiple campaigns.
- Testing and measurement mindset, including incrementality and experimentation frameworks.
- Excellent communication, negotiation, relationship-building, and collaboration skills.
- Familiarity with media finance processes and reconciliation, and proficiency in media buying tools and platforms.
Preferred skills
- Knowledge of traditional and direct media buying practices is preferred.
- Knowledge of industry best practices and emerging trends in media buying is preferred.
- Interest in technology and AI is preferred.
About Accenture Song
Accenture Song describes its work as bringing data, media, and technology together to drive growth and creativity at scale.
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