People Director
Role Overview
Director of People & Culture role in the central People function, based in Dubai.
Owns how the company plans, hires, develops, measures, and retains people as it adds brands, channels, and markets.
Works closely with the COO, C-suite, and functional leaders, with regular Board exposure; the Head of Recruitment reports into the role.
Commercial operator expected to build lean, scalable systems with AI at their core.
Key Skills for This Role
Full Job Posting
About SUMWON STUDIOS
Global brand house building, scaling, and reimagining fashion, lifestyle, and consumer brands.
The business combines creativity, data, technology, and an agile supply chain, and operates across global markets.
The role
Director of People & Culture role in the central People function, based in Dubai.
Owns how the company plans, hires, develops, measures, and retains people as it adds brands, channels, and markets.
Works closely with the COO, C-suite, and functional leaders, with regular Board exposure; the Head of Recruitment reports into the role.
Commercial operator expected to build lean, scalable systems with AI at their core.
Hiring, culture, and performance
- Own workforce and hiring plans with functional leaders and Finance, aligned to business priorities and budget.
- Lead Recruitment through the Head of Recruitment, setting delivery, quality, pace, and cost accountability.
- Set senior hiring standards, role scorecards, structured assessment, and quality-of-hire measures.
- Build an accountable, high-performing culture; improve communication and employee feedback across locations and teams.
- Design performance frameworks, KPIs, manager development, onboarding, succession plans, and critical-role pathways.
Organization, retention, and operations
- Partner with leaders on organization design, reporting lines, spans of control, decision rights, and workforce planning.
- Own regretted attrition and develop compensation and progression frameworks that support retention and competitiveness in the UAE and UK.
- Oversee People Operations, employee relations, policies, processes, governance, and compliance across the UAE and UK.
- Build scalable People infrastructure without unnecessary complexity or headcount.
AI and People technology
- Embed AI and automation across recruitment, screening, assessment, onboarding, performance management, reporting, and people analytics.
- Identify technology opportunities that reduce manual processes and improve employee experience.
- Champion AI adoption across the business and continually test and implement tools that improve People-function effectiveness.
What you'll bring
- Track record building or rebuilding a People or organizational function in a lean, fast-growing business, including building rather than inheriting infrastructure.
- Expertise in organization design, performance management, manager development, and employee engagement.
- Evidence of difficult people decisions and measurable outcomes; commercial ability to connect people decisions to business results.
- Hands-on implementation of AI or automation in People processes, with clear examples of what was built and its impact.
- Strong working knowledge of UAE or UK employment practices; experience in both jurisdictions is highly advantageous.
- Credibility working with C-suite leaders and the Board and constructively challenging senior stakeholders.
- Fashion, retail, e-commerce, consumer, or another fast-paced commercial environment is highly desirable.
What the company offers
- 25 days of annual leave, increasing to 30 days after the first year.
- 30% employee discount across SUMWON STUDIOS brands.
- Learning and development opportunities, company social events, and the opportunity to help shape a global multi-brand platform.
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