Media & Public Relations Manager

Translate the marketing plan into media and public relations priorities, detailing exposure themes, messaging focus areas, and reputation management objectives

Develop annual media and public relations plan covering paid, earned, and shared channels to strengthen Sakani’s visibility, reach, and engagement

Coordinate media placements and flighting schedules across print, broadcast, and outdoor channels, optimizing timing, frequency, and alignment with priority campaigns

Maintain relationships with media outlets, journalists, influencers, and public relations agencies, leveraging the approved corporate media partner list maintained by Institutional Marketing Communications

Coordinate with Institutional Marketing Communications to request media buying and PR agencies from framework agreements, align briefs and deliverables, and share performance evaluations for vendor management

Coordinate with Content & Creative to prepare media kits, press releases, feature articles, and talking points that support announcements, launches, and key communications

Facilitate media interviews, press briefings, and public appearances by reviewing briefing notes, Q&A materials, and media handling guidelines for executives and spokespersons

Manage review and approval workflows for media materials with Institutional Marketing Communications to ensure adherence to corporate branding, disclosure protocols, and messaging standards

Supervise media dissemination by routing approved materials to journalists, outlets, and agencies, managing timing, placement, embargoes, and corrections to secure optimal coverage

Report on media coverage and sentiment, identifying trends, misinformation risks, and opportunities for proactive engagement or narrative adjustment

Implement crisis communications responses by preparing holding statements, escalation protocols, and messaging in coordination with Institutional Marketing Communications to safeguard Sakani’s reputation

Coordinate with Events Management to plan media engagement and coverage for conferences, exhibitions, and ceremonies, aligning narratives and timing with campaign objectives

Review performance of media campaigns by tracking impressions, reach, earned value, and sentiment, consolidating structured reports and recommendations for Product Marketing

Supervise maintenance of repositories for press releases, media kits, coverage reports, and journalist databases, ensuring traceability, accessibility, and reuse across campaigns

Review media and public relations practices against leading institutions, documenting lessons learned and refining frameworks, workflows, and approval processes with stakeholders’ feedback

Certifications in CIPR Professional PR Diploma, PRSA Accreditation in Public Relations (APR), IABC Communication Management Professional (CMP), or CIPR Chartered Practitioner are optional

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