Media Planner
Key Skills for This Role
Full Job Posting
Qualifications
- Bachelor’s Degree
- 5 years of proven media planning experience from an agency or B2C organization, hands-on experience with Programmatic, TV, CTV, Audio, and OOH planning and execution
- Experience managing complex, on-line/off-line media and marketing budgets
- Experience presenting to numerous stakeholders is preferred
- Extensive experience with media planning & buying systems and research tools, such as Strata/Freewheel, SQAD/Guideline & Nielsen (Scarborough/Prime Lingo)
- Direct Media Buying and/or Media Buying Management experience preferred
- Excellent communication skills: ability to deliver the necessary updates on complex issues as well as the "good and the bad news” to a wide array of internal stakeholders
- Desire to work in a fast-paced environment, consistently adhering to strict deadlines and evolving priorities
- Media experience working in Sports, iGaming, or a regulated industry is a plus
- A firm understanding of media planning and buying metrics (CPM, CPP, CPC, CTR, CPV, ROAS and Reach/Frequency)
- A solid understanding of media math calculations
- Strong Digital experience is a must with showcasing an understanding of targeting, IO & trafficking process and reporting
- Proficient Microsoft Office skills, especially Microsoft Excel & PowerPoint required
- Have energy and enthusiasm for new challenges, and an ability to tackle complex regulatory environment
Responsibilities
- Create strategic media plans, grounded in data and media math, that reflect an understanding of business objectives, consumer behaviors, media consumption, and Caesars’ marketing assets.
- Work with regional business leaders to develop and deliver plans that meet core business KPIs for brick-and-mortar casino properties as well as digital Caesars Sportsbook and iCasino apps.
- Use third-party resources (syndicated data, internal/external research) to uncover relevant insights that drive plan development and provide comprehensive/compelling rationale for proposed plan structure, as well as assess the efficacy of the plan.
- Manage and collaborate with internal and, where applicable, external agency resources to deliver cohesive business solutions, best-in-class media strategies and execution across multiple states.
- Manage and implement approved media plan ensuring all deadlines are met across broadcast, digital, print, audio, billboards, experiential, retail, and sponsorships.
- Partner with the creative department to define specs and ensure timely delivery of all creative to media vendors.
- Work with suppliers to approve creative materials and ensure all campaigns are fully compliant with supplier and regulatory guidelines across different states.
- Build presentation materials, complete appropriate tracking spreadsheets and deliverables grids (specs/timelines) and enter data in relevant systems as required.
- Provide monthly and quarterly reports to management on all active/pending campaigns.
- Ensure team is adhering to planning and buying processes, policies and procedures.
- Identify and track issues and resolve/escalate as needed.
Preferred Qualifications
- Experience presenting to numerous stakeholders is preferred
- Direct Media Buying and/or Media Buying Management experience preferred
- Media experience working in Sports, iGaming, or a regulated industry is a plus
About Enterprise
The largest casino and hotel entertainment company in the U.S.
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