Media Buyer
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Key skills for this role
About the Role
An experienced Media Buyer is needed to manage and optimize paid advertising campaigns across digital platforms in Dubai. The role involves campaign planning, budget management, and performance analysis.
Key Skills for This Role
Full Job Posting
Salary
Up to AED 6,000 (based on experience and suitability)
Job Overview
We are looking for an experienced Media Buyer to manage and optimize paid advertising campaigns across various digital platforms.
The ideal candidate will have strong expertise in campaign planning, performance analysis, budget management, and driving ROI-focused results.
Key Responsibilities
- Plan, execute, and optimize paid media campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other digital advertising channels
- Manage campaign budgets and ensure maximum ROI and profitability
- Analyze campaign performance, generate reports, and provide actionable insights
- Conduct A/B testing for creatives, audiences, and campaign strategies
- Monitor key performance indicators (KPIs) including ROAS, CPA, CTR, CPC, and conversion rates
- Collaborate with creative and marketing teams to develop high-performing ad campaigns
- Identify growth opportunities and implement strategies to scale campaigns
- Stay updated with the latest trends and changes in digital advertising platforms
Requirements
- Minimum 3+ years of experience as a Media Buyer, Paid Ads Specialist, or Performance Marketing Specialist
- Strong hands-on experience managing paid campaigns for e-commerce businesses
- Experience with Meta Ads Manager, Google Ads, and other advertising platforms
- Strong analytical skills with the ability to interpret campaign data
- Proven experience in improving campaign performance and achieving business targets
- Knowledge of conversion tracking, pixels, analytics tools, and campaign optimization techniques
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