Marketing Specialist

About Inova Tech

The Role

Key Responsibilities

• Plan, create, and manage a monthly content calendar across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
• Post and schedule content consistently, ensuring high quality, on brand visuals and captions aligned with Inova Tech's professional and tech forward positioning.
• Design and run Google Ads campaigns (Search, Display, Performance Max, YouTube) targeting businesses looking for Odoo, ERP, web, and app development services.
• Design and run Instagram and Meta Ads campaigns to generate B2B leads, build brand awareness, and promote service offerings.
• Manage ad budgets, monitor performance, and continuously optimize campaigns for ROI, lead quality, and cost per lead.
• Track and report on key metrics including reach, engagement, leads, conversions, and pipeline contribution.
• Coordinate with the team to develop content around case studies, client success stories, Odoo modules, tech insights, and behind the scenes work.
• Engage with the audience by responding to comments, DMs, and inquiries in a professional and timely manner.
• Stay updated on B2B marketing trends, LinkedIn best practices, Odoo ecosystem updates, and tech industry developments.
• Suggest creative campaigns, lead magnets, and content ideas to strengthen brand authority and lead generation.

What We're Looking For

• Proven experience managing social media and paid ads, ideally with IT, SaaS, ERP, tech, or B2B service brands.
• Strong portfolio showcasing managed B2B social media accounts and successful ad campaigns.
• Hands on expertise in Google Ads, LinkedIn Ads, Meta Ads Manager, and Instagram advertising.
• Solid understanding of B2B content strategy, copywriting, and visual storytelling for tech and professional services.
• Familiarity with Odoo, ERP, CRM, or similar business technology is a strong advantage.
• Skilled in tools such as Canva, Adobe Suite, CapCut, Meta Business Suite, LinkedIn Campaign Manager, and scheduling platforms.
• Ability to analyze data, generate insights, and translate them into actionable improvements.
• Strong communication skills in English. Arabic is a plus.
• Self driven, organized, and able to deliver on deadlines without close supervision.
• Based in the UAE preferred, to allow occasional on site collaboration and content shoots.

What We Offer

• Fixed monthly pay plus performance bonus tied directly to lead generation and conversions.
• Opportunity to work with a growing tech brand positioned as an integrated Odoo and digital transformation partner.
• Direct access to the CEO and creative freedom to shape the brand's digital presence.
• Long term collaboration potential as the business expands across the UAE, Saudi Arabia, Qatar, and the wider GCC.
• Flexible, remote friendly working setup.
• Flexible working hours, fully suited for independent professionals.
• Work Location: Hybrid remote in Dubai (Dubai)