Marketing Specialist (Food and Beverages)
Skills
About This Role
About the Role
- We are looking for a Marketing Executive with F&B or consumer brand experience who understands how to create demand, build hype, and drive engagement quickly.
- This role is focused on:
- Building SMPL AI’s brand
- Attracting founders and opportunities
- Supporting growth across portfolio companies
Brand & Awareness
- Build and grow SMPL AI’s brand across digital channels
- Create consistent, engaging content that reflects our positioning
- Develop storytelling around startups, founders, and ventures
Content & Social Media
- Manage social media (LinkedIn, Instagram, TikTok, etc.)
- Create simple, engaging content around:
- AI
- startups
- founders
- business building
- Produce short-form videos, posts, and campaigns
Growth & Lead Generation
- Attract founders, startups, and potential partners
- Drive inbound opportunities through marketing campaigns
- Support deal flow through creative outreach strategies
Campaigns & Activations
- Launch marketing campaigns for SMPL AI and its ventures
- Execute partnerships, collaborations, and events
- Run on-ground activations when relevant
Portfolio Support
- Support marketing efforts across SMPL AI portfolio companies
- Help early-stage startups with:
- branding
- positioning
- launch campaigns
Qualifications
- 3–5 years of experience in marketing, preferably in F&B or consumer brands
- Strong execution mindset (fast-paced, hands-on)
- Experience managing social media and campaigns
- Strong understanding of what drives engagement and attention
- Creative thinker with ability to generate ideas quickly
- Comfortable working in a startup / venture environment
Required Skills
- Experience in startups, F&B, tech, or digital products
- Interest or basic understanding of AI and business building
- Experience with content creation (video/editing/design)
- Experience working with influencers or communities
Preferred Skills
- Someone practical and on-the-ground
- Not overly corporate or strategy-heavy
- Strong ownership and accountability
- Able to execute quickly with limited resources
- Thinks like a growth operator, not just a marketer
Success in This Role Looks Like
- Strong and consistent SMPL AI brand presence
- Increased inbound founders and opportunities
- High engagement across social platforms
- Creative campaigns that actually convert
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