Marketing Specialist – Brand & Growth
Skills
About This Role
About the Role
We’re launching a next-generation mobility brand focused on
modular vehicle solutions for public and commercial use
.
We’re looking for a
Marketing Specialist
to take full ownership of the brand; from
defining positioning and messaging to executing go-to-market strategies across the GCC
, with a roadmap for global expansion.
You’ll work across
B2G, B2B, and B2B2C audiences
, shaping how the brand is positioned, communicated, and adopted.
Key Responsibilities
- Build and own the
- brand positioning, messaging, and identity
- Lead
- go-to-market strategy
- across GCC markets
- Plan and execute
- multi-channel campaigns
- (digital, events, partnerships)
- Create and oversee
- high-quality content
- across:
- Website and product pages
- Sales decks and presentations
- Thought leadership and social content
- Translate complex products into
- clear, compelling narratives
- Collaborate closely with
- sales, product, leadership, and external partners
- Manage
- agencies, freelancers, and vendors
- Track and optimize
- performance, leads, and pipeline contribution
Requirements
- Fluent in
- Arabic and English
- Proven experience in
- marketing leadership roles
- Strong background in:
- **B2B marketing**
- , and/or
- **Government / public sector (B2G) marketing**
- Exceptional
- writing and communication skills
- (ability to adapt tone for different audiences)
- Strong ability to
- collaborate across departments
- and align stakeholders
- Experience launching or scaling a
- brand or product
- Strong understanding of
- digital and offline marketing channels
- Data-driven mindset with ability to
- analyze and optimize performance
- Experience working in or targeting
- GCC markets
- Industry: Saas/ Mobility / Modular Vehicles / Smart Transport
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