Marketing Specialist

Role Overview

Sales & Marketing

• Own the sales engine — plan, execute, and optimize paid campaigns across digital platforms to generate qualified leads and drive conversions for courses, retreats, memberships and programs.
• Build and optimize funnels that convert leads into sales.
• Design and launch high performance email sequences that move prospects through awareness, consideration to purchase.
• Track campaign performance and continuously refine and optimize for higher ROI.

CRM & Email Marketing

• Manage CRM tagging, segmentation, and automation.
• Schedule newsletters and promotional campaigns.
• Clean and maintain CRM data for accuracy.

Analytics & Reporting

• Track KPIs: lead-to-sale conversion, campaign ROI, email performance, customer retention.
• Provide monthly insights and recommendations.

Social Media & Creative Coordination

• Collaborate with the designer to plan, brief, and review visual content across social media and paid campaigns.
• Manage content publishing calendars and community engagement on social platforms.
• Ensure brand voice and visual identity remain consistent across all posts and ads.
• Coordinate asset creation for paid campaigns, ensuring alignment between creative, copy, and audience targeting.

Community & Engagement

• Moderate online community discussions.
• Manage live webinars and coordinate speakers.
• Respond to customer inquiries with warmth and professionalism.
• Monitor customer journey and suggest improvements.

Ideal Qualifications

• You've planned and managed paid ad campaigns that generated real leads and sales, not just impressions. You understand funnels, metrics, and how to turn audience interest into measurable revenue.
• 2–4 years in customer success, marketing operations, or sales-driven roles.
• Strong knowledge of CRM tools (GoHighLevel, HubSpot, or similar), audience segmentation, and automated journeys. You think in flows, how each touchpoint connects to the next.
• Comfortable with Zoom/Webinar tools, landing page builders, and analytics platforms.
• Excellent communication skills: warm, persuasive, and aligned with our mission.
• Highly organized, data-driven, and motivated to hit sales targets.
• Spiritually aligned with Dar al-Shifaa's mission and values.