Marketing Specialist

Role overview

Campaigns and content

• Develop and execute campaigns and support annual and campaign-specific marketing plans.
• Manage digital activity across social media, email, websites, search, and other channels; create promotional content for digital and print use.
• Coordinate work with designers, agencies, media partners, influencers, vendors, and external partners.
• Support branding and consistent messaging; manage social content, campaigns, community engagement, and online presence.
• Assist with SEO, SEM, paid advertising, email marketing, content marketing, and related digital initiatives.

Research, reporting, and coordination

• Research customer behavior, industry trends, competitor activity, and market opportunities; gather feedback and insights for positioning and strategy.
• Coordinate events, launches, exhibitions, roadshows, promotional activities, and corporate events.
• Monitor leads, conversions, engagement, traffic, and KPIs; prepare campaign reports, performance analysis, dashboards, and recommendations.
• Work with Sales and Business Development on lead generation and customer acquisition; maintain calendars, schedules, databases, digital assets, and project documentation.
• Assist with marketing budgets and campaign expenses; identify ways to improve effectiveness, engagement, lead generation, and return on marketing investment.
• Stay current on marketing trends, technologies, platforms, consumer behavior, and industry practices; support other assigned marketing initiatives.

Experience and capabilities

• Proven experience in a marketing specialist, marketing executive, digital marketing specialist, brand executive, or similar role.
• Strong understanding of marketing principles, campaign management, branding, and customer engagement.
• Practical experience in digital marketing, social media, content marketing, email marketing, or performance marketing.
• Strong content creation, copywriting, communication, and presentation skills; understanding of analytics, KPIs, conversion metrics, and campaign measurement.
• Proficiency in Microsoft Office and marketing platforms or tools.
• Analytical, creative, proactive, resourceful, commercially minded, and attentive to detail; able to manage multiple projects and deadlines.
• Able to collaborate across functions and work independently while contributing to a team.

Preferred qualifications

• Experience with Google Analytics, Google Ads, Meta Ads, SEO tools, CRM platforms, Canva, or other marketing technologies is an advantage.
• A diploma or bachelor's degree in Marketing, Business Administration, Communications, Advertising, Media, or a related field is preferred.
• Relevant professional marketing certifications or industry experience are an added advantage.

What the employer offers

• Competitive salary and comprehensive benefits package.
• Diverse campaigns, high-impact brand initiatives, and exposure to digital marketing, branding, business development, customer acquisition, and market strategy.
• Professional training, mentorship, career development, and a collaborative environment.
• Career progression opportunities toward senior marketing specialist, marketing manager, brand manager, digital marketing manager, or marketing director roles.