Marketing Senior Lead

About Fine Solutions

About The Role

• The Marketing Senior Lead – Fine Solutions is responsible for driving demand generation, portfolio positioning, and commercial enablement across defined markets and channels.
• The role translates business strategy into actionable marketing plans, supporting revenue growth through segment prioritization, value proposition development, pricing support, and channel activation.
• It plays a critical role in strengthening Fine Solutions’ market positioning and enabling commercial teams to effectively acquire, retain, and expand customers.
• The role is accountable for measurable contributions to pipeline generation, portfolio growth, and price realization
• .
• Scope includes:
• Portfolio positioning across product categories (tissue, non-tissue, solutions, IoT-enabled offerings).
• Segment strategy (FM, Hospitality, Healthcare, QSR, Education, Retail back-of-house).
• Channel activation across: Direct B2B, Distributor-led markets, Private label and strategic partnerships, and Pricing and value proposition support.
• Complexity drivers include:
• Number of markets and clusters covered
• Channel diversity (direct, distributor, private label)
• Portfolio breadth and innovation pipeline
• Market maturity and competitive intensity
• Alignment with commercial teams (BD, KA, Channel)

Market & Segment Strategy

• Define and prioritize target segments based on market potential and strategic fit.
• Develop clear segment strategies aligned with business objectives.
• Analyze market trends, customer insights, and competitive positioning.

Portfolio Positioning & Value Proposition

• Develop and refine product and solution positioning.
• Define value propositions tailored to different segments and channels.
• Support differentiation through integrated solutions (product + dispenser + service).

Demand Generation & Pipeline Support

• Design and execute marketing initiatives that support the pipeline creation.
• Enable Business Development and Sales teams with targeted campaigns and tools.
• Track and optimize marketing contribution to the pipeline and opportunities.

Channel Activation

• Support activation across direct and indirect channels.
• Develop channel-specific strategies for distributors and private label partners.
• Ensure consistency of messaging and execution across markets.

Pricing & Commercial Support

• Support pricing strategy through market insights and competitive benchmarking.
• Contribute to value-based pricing discussions.
• Align with commercial teams on positioning and price realization.

Performance Tracking &

• InsightsMonitor marketing effectiveness and campaign performance.
• Provide insights on segment performance, product mix, and growth opportunities.
• Support management reviews with structured analysis.

Cross-Functional Collaboration

• Work closely with:
• **Business Development**
• (pipeline generation)
• **Key Accounts**

And Sales (Customer Engagement)

• **Channel Development**
• (indirect a
• ctivation)
• **Sales Operations**
• (performance tracking)
• Align with Supply Chain and CSTS where relevant for product and service positioning.