Marketing & PR Manager
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Key skills for this role
About the Role
We are recruiting, on behalf of our client, a dynamic and results-oriented Marketing & PR Manager to lead brand building, customer acquisition, and public relations efforts in t.
Key Skills for This Role
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Overview
We are recruiting, on behalf of our client, a dynamic and results-oriented Marketing & PR Manager to lead brand building, customer acquisition, and public relations efforts in the competitive Saudi fintech market.
This is a high-impact role responsible for shaping the company s external image, driving growth through integrated marketing campaigns, and establishing strong media and stakeholder relationships in KSA
Marketing Strategy & Execution
- Design and implement comprehensive 360 marketing strategies focused on user acquisition, activation, retention, and brand awareness.
- Lead performance marketing campaigns across key platforms (Meta, Snapchat, TikTok, Google, YouTube, etc.) with clear focus on ROI and efficient customer acquisition cost.
- Oversee content marketing, social media, email/SMS campaigns, and creative production tailored to the Saudi market.
- Plan and execute product launches, seasonal campaigns, and promotional initiatives.
Public Relations & Communications
- Develop and execute a robust PR strategy to enhance brand visibility and reputation.
- Build and maintain relationships with local, regional, and international media, journalists, and influencers.
- Draft press releases, manage media inquiries, organize press events, and handle crisis communications when required.
- Secure consistent, high-quality media coverage in top-tier KSA and GCC publications.
Brand & Market Management
- Strengthen and protect the brand identity across all consumer touchpoints.
- Conduct market research and competitor analysis to inform positioning and go-to-market strategies.
- Ensure full compliance of all marketing and communication activities with SAMA, CMA, and other regulatory bodies, while respecting local cultural values.
Leadership & Collaboration
- Build and mentor a high-performing marketing & PR team.
- Work closely with Product, Compliance, Sales, and Design teams to ensure alignment.
- Manage relationships with external creative, media, and PR agencies.
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