Marketing Officer – Training Services (Electrical/water)
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About the Role
The employer is seeking a Marketing Officer to promote electrical and water-related training services. The role involves developing marketing campaigns, managing promotional materials, conducting market research, managing social media, and supporting sales presentations.
Key Skills for This Role
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Company Description
Demoura Lawson Consulting supports organizations in designing holistic strategies that strengthen effectiveness, resilience, and long-term sustainability.
The firm partners with leaders at all levels to embed health, safety, wellbeing, and environmental excellence into everyday decisions and operations.
With offices in the United Kingdom, Qatar, and Saudi Arabia, Demoura Lawson Consulting serves a global client base, with a strong focus on the Middle East.
The team delivers programs across diverse cultural contexts, driving measurable improvements in performance, compliance, and operational excellence.
Consultants bring deep sector experience in industries such as Construction, Oil & Gas, Energy, Aviation, and Utilities, aligning businesses with international standards while meeting regional requirements.
Role Description
The Marketing Officer – Training Services (Electrical/Water) is a full-time, on-site role based in Doha, Qatar.
This role is responsible for promoting the company’s electrical and water-related training services, including developing and executing marketing campaigns, managing promotional materials, and coordinating outreach to target clients.
The Marketing Officer will conduct market research to identify opportunities, analyze competitor activities, and support pricing and positioning strategies.
Day-to-day tasks include managing social media channels, preparing marketing content, supporting sales presentations, and maintaining relationships with corporate partners and training participants.
The role also involves collaborating with consultants and trainers to understand service offerings, tracking campaign performance, and preparing regular reports to inform decision-making.
Qualifications
- Candidates should possess skills in Market Research and data analysis to identify trends, opportunities, and client needs in the electrical and water training sectors.
- Candidates should possess Marketing and Sales skills to plan campaigns, support business development, and convert leads into training program enrollments.
- Candidates should possess strong Communication skills (written and verbal) to create clear messaging, deliver presentations, and engage effectively with internal and external stakeholders.
- Candidates should possess Social Media Marketing skills to manage digital channels, create engaging content, and enhance brand visibility in key markets.
- Relevant qualifications such as a bachelor’s degree in Marketing, Business, Communications, or a related field are preferred.
- Experience in professional training services, engineering, utilities, or related sectors, particularly in the Middle East, is an advantage.
- Strong organizational skills, attention to detail, and the ability to work collaboratively in a multicultural environment are beneficial.
- Proficiency with common marketing tools, CRM systems, and Microsoft Office (or equivalent) is desirable.
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