Marketing Officer

Role overview

Key responsibilities

• Support digital and offline marketing campaigns and manage social, website, WhatsApp, SMS, chatbot, and other communication channels.
• Create marketing content and ensure compliance with brand guidelines.
• Respond to customer inquiries, manage bookings and leads, escalate complaints, monitor satisfaction, and provide customer-experience insights.
• Coordinate events, community outreach, activations, and exhibitions, including logistics, suppliers, attendance, content, and reporting.
• Conduct market and competitor research, surveys, and mystery shopping; analyze findings and report insights.
• Maintain website content, support SEO, monitor website performance, and coordinate improvements with technical and creative teams.
• Maintain records, support procurement and suppliers, track budgets and expenditure, and prepare reports and presentations.
• Follow ISO quality processes and contribute to continuous improvement and service quality.

Requirements

• Strong understanding of digital marketing, social media, customer engagement, and brand promotion.
• Ability to create and manage content across platforms; coordinate events, outreach, campaigns, and stakeholders.
• Customer service and communication skills, including professional handling of inquiries and complaints.
• Skills in market research, competitor analysis, data collection, reporting, administration, organization, and documentation.
• Working knowledge of website content management and SEO; proficiency with common digital, office, and social media tools.
• Ability to work with budgets, suppliers, procurement processes, and marketing records; work collaboratively and independently while meeting deadlines.
• Commitment to quality standards, ISO requirements, and continuous improvement.

Qualifications and experience

• Bachelor’s degree in Marketing, Communications, Business Administration, Graphic Design, or a related field.
• Minimum of 2 years of relevant experience in marketing, communications, customer engagement, digital marketing, or a similar role.
• Proficiency in Canva, Adobe Photoshop, or similar graphic design software.
• Relevant professional training or certification is an added advantage.
• Service-oriented organization experience is preferred; event coordination, market research, content development, and campaign reporting experience are desirable.
• Website, SEO, CRM platform, or digital communication tool experience is an added advantage.