Marketing Manager

Role overview

Strategy, campaigns, and brand

• Develop the overall marketing strategy and annual plan for both brands, aligned with business objectives and sales targets.
• Lead brand positioning, awareness, and marketing communications across both brands.
• Oversee integrated campaigns across digital channels, social media, showrooms, events, and advertising platforms.
• Ensure consistent brand identity and messaging across customer touchpoints.

Leadership, budgets, and performance

• Manage and monitor marketing budgets with Finance and relevant departments.
• Manage external agencies and lead, develop, and set performance expectations for the internal marketing team.
• Monitor KPIs, campaign performance, ROI, customer acquisition, and marketing effectiveness.
• Present performance reports and strategic recommendations to the Deputy CEO.

Research and collaboration

• Conduct market research and competitor analysis to identify trends, customer insights, and growth opportunities.
• Collaborate with Sales, Retail, B2B, and Product teams on revenue growth, customer engagement, and new product launches.
• Coordinate marketing activities and promotions across the company’s 17 Saudi showrooms.

Experience and education

• Bachelor’s degree in Marketing or a related field.
• 6–10 years of relevant marketing experience, preferably around 10 years, including a Marketing Manager or similar leadership role.
• Retail experience is essential, preferably with consumer brands operating physical showrooms.

Skills and preferred qualifications

• Experience managing agencies, campaigns, marketing plans and budgets, and aligning activity with business and sales objectives.
• Strong knowledge of digital marketing, brand positioning, advertising, social media, events, and customer acquisition.
• Ability to lead and develop marketing teams and collaborate across Sales, Retail, B2B, and senior management.
• Good English communication skills.
• Furniture, home improvement, closets, or kitchen solutions experience is an advantage; Digital Marketing certification is also an advantage.