Marketing Manager
Execute data-driven marketing strategies, manage digital channels, and drive demand generation while collaborating on partnerships in the cybersecurity sector.
Skills
About This Role
• Execute Marketing Strategy
Translate high-level business goals into actionable, data-driven marketing campaigns to drive local awareness and customer acquisition.
• Drive Demand Generation
Run high-converting lead generation campaigns focused on MQL growth, pipeline acceleration, and sales enablement.
• Create Content & Brand Assets
Write and coordinate compelling marketing materials including blogs, case studies, website copy, and email newsletters that resonate with cybersecurity buyers.
• Manage Digital Channels
Directly oversee and optimize daily operations for SEO, PPC/paid media, email marketing, and social media platforms.
• Support Go-to-Market (GTM)
Coordinate and execute marketing rollouts for new product features and launches in alignment with product and sales timelines.
• Coordinate Events & Community
- Organize local cybersecurity community events, webinars, and trade show participations to build brand affinity.
- Collaborate on Partnerships:
- Execute co-branded campaigns and joint initiatives with strategic partners.
• Implement PLG Tactics
Support product-led growth initiatives by optimizing user onboarding communications and digital touchpoints to drive self-serve adoption.
• Track & Optimize Performance
Monitor campaign KPIs, analyze traffic/conversion metrics, and prepare weekly performance reports to optimize ROI.
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