Marketing Manager

Role overview

Strategy, brand, and campaigns

• Develop and implement marketing strategy in line with company goals and expansion plans.
• Develop brand identity and strengthen the company's market presence.
• Manage digital and traditional marketing and advertising campaigns.
• Plan marketing for new station openings and promote company services and commercial activities.
• Oversee social media accounts, the website, marketing content, and digital campaign performance.
• Develop customer loyalty programs and promotions with relevant departments.

Research, partnerships, and events

• Conduct market research, analyze competitors, and identify marketing and commercial opportunities.
• Manage relationships with advertising, design, media production, and marketing service providers.
• Oversee events, exhibitions, conference participation, and other company activities.
• Develop joint marketing initiatives with brands, tenants, and commercial partners.

Budget, measurement, and team leadership

• Prepare and manage the marketing budget and ensure effective use of resources.
• Measure campaign results, analyze data, and prepare regular reports for senior management.
• Lead the marketing team, assign responsibilities, and monitor marketing plans and projects.

Qualifications and experience

• Bachelor's degree in marketing, business administration, media, or a related field.
• At least 5 years of marketing experience, including at least 2 years in a management or leadership position.
• Demonstrated experience in brand building and marketing campaign management.
• Advanced knowledge of digital marketing, social media management, and paid advertising.
• Experience developing marketing plans and strategies and managing budgets.
• Ability to analyze markets and competitors and measure campaign effectiveness.
• Retail, fuel-station, or multi-branch service sector experience is preferred.
• Strong leadership and creative skills, with the ability to manage multiple projects.
• Proficiency in spoken and written Arabic and English.
• Ability to prepare reports and presentations and use modern marketing tools and platforms.

Work location

• The stated work location is Riyadh, Saudi Arabia.