Marketing Manager - Real Estate Development

Position Overview

Marketing Manager

The Marketing Manager Will

Strategic Marketing & Brand Management

• Develop and implement comprehensive marketing strategies for real estate development projects from pre-launch through project completion
• Build and maintain strong project and corporate brand positioning aligned with company objectives
• Conduct market research, competitor analysis and customer segmentation to identify opportunities and market trends
• Lead the strategic planning and execution of marketing campaigns for property launches, ensuring strong market entry and lead generation
• Coordinate launch events, project unveilings, investor presentations, roadshows, and promotional activities
• Ensure consistency across all project marketing materials and customer touchpoints
• Oversee budgets, timelines and quality control for all marketing initiatives
• Negotiate contracts and ensure efficient utilization of marketing resources

Digital Marketing & Lead Generation

• Manage digital marketing campaigns across search, social media, display advertising, email marketing and property portals
• Optimize lead generation funnels and customer acquisition strategies
• Monitor campaign performance, website analytics, and conversion metrics to maximize ROI
• Oversee content development for websites, social media channels, and digital advertising campaigns

Sales Enablement

• Partner with sales teams to develop tools and materials that support customer engagement and conversion
• Create sales presentations, brochures, project fact sheets and investor materials
• Monitor lead quality, sales performance and customer feedback to refine marketing strategies
• Support CRM management and lead nurturing initiatives

Market Intelligence & Reporting

• Track industry trends, consumer behaviour and competitor activities
• Prepare regular reports on campaign performance, lead generation, sales support activities and marketing ROI
• Provide strategic recommendations based on data analysis and market insights

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, Real Estate, or a related field
• 5–10+ years of marketing experience, with significant exposure to
• real estate development
• , property marketing, or real estate investment sector
• Proven experience marketing residential and commercial development
• Demonstrated success in managing project launches and integrated marketing campaign
• Experience working closely with sales teams and external marketing agencies
• Fluency in Russian or other languages is advantageous

Technical Skills

• Strong knowledge of digital marketing platforms, CRM systems, and marketing automation tool
• Experience with Google Analytics, Meta Ads, LinkedIn Ads, SEO, and performance marketing
• Proficiency in Microsoft Office and presentation tool
• Familiarity with design and content management platforms is advantageous

Core Competencies

• Strategic thinking and planning
• Brand development and positioning
• Real estate market knowledge
• Campaign management
• Lead generation and conversion optimization
• Budget management
• Stakeholder management
• Strong communication and presentation skills
• Analytical and data-driven decision-making
• Project management and multitasking