Marketing Manager - LIONS Riyadh

About LIONS Riyadh

Role overview

Campaign delivery

• Plan, implement, manage, and optimise inbound and outbound campaigns across channels.
• Deliver KPIs for traffic, engagement, leads, registrations, and conversions.
• Develop integrated campaigns for priority audiences, including CMOs, creative leaders, agencies, brands, media professionals, creators, and emerging talent.
• Coordinate paid campaign activity with agencies and measure results using analytics and campaign reporting tools.
• Develop organic growth strategies and improve search performance, traffic, click-through rates, and conversions.
• Create and test campaign assets, landing pages, calls to action, and messaging with Content and Creative teams.
• Translate speakers, content, partnerships, and Festival announcements into audience campaigns.
• Localise campaigns for Saudi Arabia, the GCC, and priority international markets.

Leadership, insight, and planning

• Line-manage digital marketer or marketers and guide the team toward campaign KPIs and event strategy.
• Monitor performance, report findings, optimise spend, and recommend changes based on data insights.
• Understand audience motivations and conversion barriers; use insight to improve creative, messaging, targeting, and channel choices.
• Manage campaign calendars, deadlines, content schedules, and budget trackers around key Festival milestones.
• Coordinate paid, owned, earned, social, CRM, and partner channels and ensure campaigns are on time, on brand, and on target.
• Develop audience segments, personas, value propositions, and messaging; maintain database segmentation and personalisation.

Qualifications and experience

• At least five years’ experience as a Marketing Manager.
• Bachelor’s degree or equivalent experience; relevant digital, event, media, or brand-marketing experience may be considered instead of formal qualifications.
• Experience in digital marketing, including PPC, SEO, online advertising, and direct marketing.
• Database development, segmentation, advanced targeting, and analytics-based campaign optimisation experience.
• Strong copywriting, communication, relationship-building, creative judgement, and analytical skills.
• Experience managing multiple campaigns and deadlines and working cross-functionally with Content, PR, Creative, and Commercial.
• Excellent written and verbal English and Arabic communication skills.
• Eloqua, CMS, social scheduling or listening, and Google Analytics or Adobe tools are desirable.
• Event, Festival, media, entertainment, creative-sector, Saudi/GCC, premium-brand, or senior-audience marketing experience is desirable.

Benefits

• Benefits listed include medical insurance, 25 days of annual leave, remote working on Sundays, and working anywhere for one month each year.
• Other listed benefits include a school-fees contribution, wellbeing benefits, residency visa and dependent fees, and an annual flight allowance for expatriates.