Marketing Manager

Overview

Required Competencies, Qualifications and Experience

• Graduate, with at least with Degree in Life Sciences
• Minimum of two to three years’ experience in a Senior Brand Manager role in an MNC Pharmaceutical/healthcare company
• Previous experience in Rare Disease is essential
• Experience working across the GCC and KSA region

1) Planning, Analysis & Strategic Marketing

• In accordance with the Line Manager, the Marketing Manager shall develop short to long term strategic marketing/operational plans, outlining key activities and marketing programs
• Ensure implementation approved strategies within agreed budgets
• Anticipate changes in the market and adjust plans/strategies to respond to changes/changing customer needs
• Prepare accurate market share/market growth plans for product(s)
• Monitor and take corrective action(s) for major deviations on plans, strategies, budget management and efficient use of resources, in accordance with the Line Manager
• In accordance with the Line Manager, develop strategies to maximize profit drivers by identifying pricing and product mix opportunities and implement tactics to support
• Produce sales forecasts and monitor progress

2) Market Knowledge & Understanding

• Maximize existing KOL relationships to achieve defined goals, and develop integrated KOL plans to achieve operational excellence
• Monitor the product’s perceived functional performance and adjust plans accordingly
• Conduct various market research techniques and data sources for brand/therapeutic area
• Apply market dynamics to develop a tactical plan for the brand/therapeutic area
• Monitor market trends in the respective area/region
• Proactively identify and report on key competitive activities & communicate to internal stakeholders
• Fully conversant in clinical data for brand/product portfolio
• Understand and create pricing strategy/plans for products in the region/markets, based on product profile and market place

3) Operational Marketing

• Selection of the most appropriate marketing mix and promotional resource for product area
• Develop annual operating planning process
• Provides peer leadership of sales training and sales colleagues to achieve key deliverables and anticipates future training needs
• Implements advertisement campaigns and assess effectiveness of campaign
• Creates a brand that builds customer relationships, provides competitive differentiation, influences behaviors and attitudes and attracts customer loyalty
• Monitoring and control of product performance

3) Others

• Expert knowledge of the product/therapy area, customer and market place
• Work with commercial and medical team to ensure appropriate communication, alignment and extensive utilization of resources and expertise
• Encourage collaboration and cross functional input into product strategy and marketing program
• Ensure a full understanding of product strategy and marketing programs key to the success of the product/brand with key internal stakeholders