Assistant Marketing Manager Lubricants Division
Skills
About This Role
Key Responsibilities
- Support the development and execution of marketing strategies across Automotive, Marine, Aviation, and Industrial lubricants divisions.
- Manage and strengthen relationships with distributor networks while ensuring consistent brand messaging and support.
- Plan and execute B2B and B2C marketing campaigns aligned with business objectives and market trends.
- Conduct market research to identify growth opportunities, competitor activities, and industry developments.
- Assist in product positioning, branding, and promotional activities across different market segments.
- Coordinate digital marketing initiatives and support content creation for campaigns and brand communication.
- Participate in exhibitions, trade shows, and industry events to promote products and enhance brand visibility.
- Monitor campaign performance and provide reports with actionable insights for improvement.
- Collaborate with sales, technical, and product teams to ensure alignment of marketing activities with business goals.
- Support CRM and ERP-based marketing operations and maintain updated customer and market data.
- Contribute to creative campaign planning and innovative marketing strategies.
- Assist in expanding international market reach and supporting global marketing initiatives where required.
Requirements
- 4 7 years of experience in marketing within the lubricant industry is mandatory.
- Strong background in Automotive, Marine, Aviation, or Industrial lubricants sectors.
- Proven experience in B2B and B2C marketing environments.
- Strong understanding of lubricant products, technical specifications, and industry terminology.
- Excellent communication, presentation, and coordination skills.
- Experience in digital marketing, branding, and content creation is an added advantage.
- Bachelor s degree in Marketing, Business Administration, or a related discipline.
- Proficiency in Microsoft Office, CRM systems, and marketing tools.
- Ability to work in a fast paced environment and manage multiple marketing initiatives.
Preferred Skills
- Creative thinking with strong campaign planning abilities.
- Familiarity with international lubricant markets and global trade dynamics.
- Experience in managing exhibitions, trade shows, and corporate events.
- Knowledge of ERP systems, CRM platforms, and marketing automation tools.
Benefits
- Company visa provided.
- Medical insurance coverage included.
- Opportunity to work with a growing and established industry leader.
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