Marketing Manager

Job Summary

Marketing Strategy & Brand Management

• Develop and execute comprehensive marketing strategies aligned with business objectives and sales targets.
• Build and strengthen brand positioning across digital and retail channels.
• Plan and manage seasonal campaigns, product launches, promotions, and fashion collections.
• Monitor market trends, competitor activities, and consumer behavior to identify growth opportunities.

Team Leadership & Management

• Lead, supervise, and develop the marketing team, including:
• Graphic Designers

• Social Media Team

• Shopify/E-commerce Team

• Customer Service Team

• Marketing Executives
• Set KPIs, monitor performance, and ensure timely execution of projects.
• Conduct regular team meetings and performance reviews.
• Foster collaboration between marketing, sales, operations, and product teams.

Social Media & Content Management

• Oversee all social media platforms including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and other relevant channels.
• Develop content calendars and ensure consistent brand messaging.
• Manage influencer collaborations, partnerships, and brand ambassadors.
• Analyze engagement metrics and optimize content performance.
• Monitor social media trends and implement innovative marketing ideas.

Design & Creative Direction

• Manage the creative team to ensure all marketing materials align with brand identity.
• Approve designs for digital campaigns, advertisements, website banners, email marketing, packaging, and promotional materials.
• Coordinate product photoshoots, video productions, and creative content development.

Shopify & E-commerce Management

• Oversee daily operations of the Shopify store.
• Ensure products, collections, pricing, inventory, and promotional campaigns are accurately maintained.
• Optimize website performance, customer journey, and conversion rates.
• Collaborate with developers and designers to improve user experience and website functionality.
• Monitor key e-commerce metrics including traffic, conversion rate, average order value, and customer retention.

Customer Experience & Customer Service Management

• Supervise customer service operations across all communication channels.
• Ensure timely and professional handling of customer inquiries, complaints, and feedback.
• Develop customer retention and loyalty initiatives.
• Monitor customer satisfaction metrics and implement improvement strategies.
• Work closely with operations and logistics teams to ensure excellent customer experiences.

Sales Support & Business Growth

• Partner with the sales team to develop marketing campaigns that drive revenue growth.
• Support retail, wholesale, and online sales initiatives.
• Generate leads and customer acquisition strategies.
• Analyze sales performance and provide recommendations for improvement.

Performance Analysis & Reporting

• Track and analyze marketing campaign performance and ROI.
• Prepare weekly and monthly reports on marketing, social media, Shopify, and customer service performance.
• Manage marketing budgets and optimize spending efficiency.
• Use data-driven insights to improve marketing effectiveness.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, Fashion Marketing, or a related field.
• Minimum 5 years of marketing experience, preferably in the fashion, apparel, retail, beauty, or lifestyle industry.
• Proven experience managing teams and cross-functional departments.
• Strong knowledge of digital marketing, social media advertising, e-commerce, and brand management.
• Experience managing Shopify stores and online sales channels.
• Proficiency in marketing analytics tools, Meta Ads, Google Analytics, email marketing platforms, and CRM systems.

• Sales & Revenue Growth

• Influencer Marketing

• Data Analysis & Reporting

• Budget Management

Key Performance Indicators (KPIs)

• Sales growth and revenue targets
• Website traffic and conversion rates
• Customer acquisition and retention rates
• Social media engagement and follower growth
• Marketing campaign ROI
• Customer satisfaction ratings
• Shopify store performance
• Team productivity and project completion rates

What We Offer

• Competitive salary and benefits
• Career growth opportunities
• Dynamic and creative fashion industry environment
• Opportunity to shape and grow a leading fashion brand
• Pay: AED3,000.00 - AED7,000.00 per month