Marketing Manager

Job Summary

Marketing Strategy & Brand Management

• Develop and execute comprehensive marketing strategies aligned with business objectives.
• Strengthen brand awareness, positioning, and customer engagement across all channels.
• Plan and manage seasonal campaigns, product launches, fashion collections, and promotional activities.
• Monitor market trends, competitors, and consumer behavior to identify growth opportunities.

Team Leadership & Performance Management

• Lead, mentor, and manage the marketing team to achieve departmental goals.
• Set KPIs, targets, and performance objectives for team members.
• Ensure all marketing activities and projects are completed on schedule.
• Conduct regular performance reviews and provide coaching for team development.
• Foster a high-performance and results-oriented culture.

Digital Marketing & E-Commerce

• Manage website, e-commerce platforms, and online marketing campaigns.
• Oversee SEO, SEM, email marketing, social media, influencer marketing, and paid advertising.
• Drive online sales, website traffic, and customer acquisition strategies.
• Monitor and optimize conversion rates and return on advertising spend (ROAS).
• Collaborate with graphic designers, content creators, and external agencies.

Campaign & Content Management

• Plan and execute marketing calendars and promotional campaigns.
• Ensure consistent brand messaging across all platforms.
• Approve creative content, photoshoots, videos, and marketing materials.
• Coordinate with production and merchandising teams for product launches.

SOP Development & Process Improvement

• Develop and implement Marketing SOPs, workflows, and operational guidelines.
• Standardize campaign planning, content approval, social media management, and reporting processes.
• Establish efficient project tracking and communication systems.
• Continuously improve marketing processes and team productivity.

Budget & Reporting

• Manage marketing budgets and ensure cost-effective spending.
• Prepare weekly and monthly marketing performance reports.
• Track KPIs including sales growth, lead generation, engagement rates, conversion rates, and ROI.
• Present marketing insights and recommendations to management.

Requirements

• Bachelor's Degree in Marketing, Business Administration, Communications, or related field.
• Minimum 5 years of marketing experience, including at least 2 years in a managerial role.
• Mandatory experience in Fashion, Luxury Retail, Apparel, Beauty, Lifestyle, or E-Commerce industries.
• Strong knowledge of digital marketing, social media platforms, paid advertising, and e-commerce operations.
• Experience managing marketing teams and external vendors.
• Proficiency in marketing analytics and reporting tools.
• Strong project management and leadership skills.
• Excellent communication, presentation, and organizational abilities.

Key KPIs

• Sales Growth

• Online Revenue Growth

• Return on Advertising Spend (ROAS)

Preferred Qualifications

• Experience in luxury fashion, premium brands, or designer labels.
• Knowledge of Shopify, Meta Ads, Google Ads, TikTok Ads, and email marketing platforms.
• Experience managing influencer and fashion campaign collaborations.
• Immediate joiners will be given preference.
• Join OVO Luxury Signature and play a key role in building a leading luxury fashion brand through innovative marketing strategies and exceptional team leadership.
• Pay: AED4,000.00 - AED7,000.00 per month