Marketing Manager

Overview

• As the Marketing Manager, you will act as the on-ground brand lead for J1, helping shape how the property is seen, experienced, talked about, and remembered.
• You will be responsible for building awareness, driving footfall, and growing community engagement through creative marketing initiatives, partnerships, activations, content, and cultural programming that reflect the Earth Hotels identity.
• This is a highly hands-on role for someone who understands hospitality, lifestyle culture, and modern community-driven marketing.
• You should be equally comfortable planning a campaign, hosting a creator dinner, coordinating a shoot, building a local partnership, or bringing an activation to life on property.
• What on Earth Will You Do?
• Build awareness, visibility, and community engagement around the property through creative and culturally relevant marketing initiatives.
• Help position the hotel as a destination connected to wellness, creativity, culture, entrepreneurship, movement, and community.
• Ensure all marketing activity reflects the Earth Hotels identity, tone, and brand positioning.
• Own the hotel’s social media strategy and day-to-day content planning across relevant platforms.
• Coordinate and oversee shoots, content creation, influencer visits, storytelling opportunities, and creative production within the property.
• Work closely with photographers, videographers, creators, and partners to develop engaging and brand-aligned content.
• Identify real moments, experiences, and stories within the hotel that can translate into meaningful digital content.
• Support the planning and execution of campaigns, launches, announcements, and brand moments.
• Plan and execute activations, pop-ups, workshops, community events, cultural gatherings, and brand experiences within the property.
• Work closely with operational teams and stakeholders to ensure activations and partnerships are executed smoothly on property.
• Support the development of experiences that drive energy, engagement, cultural relevance, and community presence around the hotel.
• Help create experiences that feel authentic to the Earth community and guest journey.
• Drive partnerships and collaborations with aligned wellness, fashion, fitness, coffee, art, music, entrepreneurial, and lifestyle brands.
• Identify opportunities for creative collaborations that increase brand awareness and strengthen community connection.
• Build and maintain strong external relationships with creators, influencers, entrepreneurs, digital nomads, media contacts, and local communities.
• Support partnership outreach, hosted experiences, PR opportunities, and guest stays.
• Track the performance of campaigns, activations, partnerships, and social media engagement.
• Share regular insights, learnings, and recommendations with the wider team.
• Monitor hospitality trends, cultural movements, social behaviour, and lifestyle trends relevant to the brand.
• Support CRM and digital marketing initiatives with the ability to execute, measure, analyze, and optimize performance across campaigns and engagement activity
• Support continuous improvement across content, engagement, partnerships, and community-building initiatives.
• What on Earth Will You Do?
• 3–6 years of experience within hospitality, lifestyle, F&B, events, boutique hotels, or community-led brands.
• Strong understanding of hospitality storytelling, brand aesthetics, cultural trends, and community-first marketing.
• Experience managing social media, content coordination, partnerships, and on-ground activations.
• Highly proactive, organized, social, and confident in building relationships externally.
• Comfortable working in a fast-moving, hands-on environment.
• Strong communication and coordination skills across both creative and operational teams.
• A naturally curious, energetic, and culturally aware personality with a passion for experiences, people, and storytelling.
• Existing connections within Dubai’s hospitality, wellness, creative, or entrepreneurial scene are a strong advantage.
• Arabic language skills are a plus.