Marketing Manager

About the Job

Key Responsibilities

• Own and execute the annual marketing roadmap aligned with revenue targets, customer growth objectives, and digital development plans.
• Develop and implement full-funnel marketing strategies covering awareness, acquisition, conversion, retention, and loyalty.
• Maintain and strengthen brand positioning across all customer touchpoints including restaurants, digital channels, social platforms, and delivery partners.
• Lead digital marketing and performance campaigns across paid social and other acquisition channels, driving optimisation and return on investment.
• Manage CRM and customer engagement programmes including acquisition journeys, retention campaigns, reactivation initiatives, and frequency-driving activities.
• Oversee product launches, seasonal promotions, and integrated marketing campaigns in partnership with operational and commercial stakeholders.
• Optimise the customer experience across dine-in, mobile application, and aggregator platforms, ensuring promotional and pricing strategies support commercial objectives.
• Lead, mentor, and develop the marketing team while managing external agencies and suppliers.
• Own marketing budgets, resource allocation, forecasting, and performance reporting for senior leadership.
• Collaborate closely with operations, finance, supply chain, and digital teams to ensure effective execution and alignment across business priorities.

Key Ingredients

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.
• 5–8+ years of marketing experience within hospitality, restaurants, retail, or consumer-focused brands across the GCC.
• Strong expertise in brand management, digital performance marketing, and CRM programmes.
• Proven ability to manage budgets and deliver measurable commercial outcomes.
• Solid understanding of social media, mobile applications, CRM systems, customer lifecycle marketing, and paid advertising platforms.
• Experience leading teams and managing agency relationships within fast-paced environments.
• Strong commercial acumen with the ability to balance long-term brand building and short-term performance objectives.
• Excellent stakeholder management, communication, and project management skills.
• ***Please note, only candidates with relevant experience will be contacted to discuss the position in more detail.***