Marketing Manager

Role Purpose

Brand Management & Positioning

• Own and protect the Society brand identity across all touchpoints.
• Ensure consistency of tone, messaging, and visual standards across clubs, digital platforms, campaigns, and partnerships.
• Act as brand guardian for all internal and external communications.
• Support the launch of new products, services, and locations in line with brand strategy.
• Ensure brand execution aligns with Group guidelines and operational realities.

Campaign Planning & Execution

• Plan and deliver integrated marketing campaigns across paid and organic digital, social media, email/CRM, in-club marketing, partnerships, and activations.
• Support membership sales, product launches, seasonal initiatives, and community campaigns.
• Work closely with the Sales Manager to align campaigns with commercial priorities.
• Manage campaign timelines, budgets, and performance against agreed KPIs.
• Ensure all campaigns are delivered on brand, on time, and with measurable impact.

Lead Generation & Commercial Support

• Own qualified lead generation across all Society locations and divisions.
• Drive traffic, demand, and enquiry volume through digital and offline channels.
• Support in-club and Call Centre Sales teams with campaign messaging, promotional calendars, and sales collateral.
• Track and optimise cost per lead (CPL), lead quality, and campaign contribution to the sales funnel in partnership with Sales.
• Support cross-sell and upsell initiatives across Fitness, Wellness, Academies, and F&B.
• Maintain clear visibility of marketing contribution without owning sales conversion.

Digital, Performance Marketing & Platforms

• Own digital marketing channels including website, landing pages, paid media, and organic social platforms.
• Balance short-term performance marketing with long-term brand building.
• Optimise spend and performance using data-led insights.
• Ensure platforms, pixels, and tracking are correctly configured and maintained.
• Provide regular reporting on digital performance and ROI.

CRM, Lead Nurturing & Lifecycle Marketing

• Own marketing-led CRM journeys including lead nurturing, onboarding communications, engagement, retention, and win-back campaigns.
• Ensure CRM journeys support Sales and Operations processes.
• Work cross-functionally to align messaging with execution.
• Maintain clean data, segmentation, and campaign logic within CRM platforms.

AI, Automation & Marketing Innovation

• Identify and implement AI-driven tools and automation to improve efficiency, scale, content quality, and insight.
• Pilot new technologies and workflows to enhance marketing performance.
• Document and scale successful innovations across the business.
• Ensure innovation enhances, rather than replaces, human-led service and sales experiences.

Content Direction & Creative Excellence

• Set content direction across digital platforms, campaigns, in-club assets, partnerships, and events.
• Ensure creative output aligns with brand tone and commercial objectives.
• Brief, manage, and review creative work from internal teams and external agencies.
• Maintain high standards of storytelling, design, and messaging consistency.

Member Engagement, Events & Cross-Functional Collaboration

• Support member engagement initiatives including challenges, events, activations, and community partnerships.
• Collaborate with Sales, Fitness, and Operations teams to promote engagement initiatives.
• Marketing owns promotion and communication; operational delivery sits with Operations and Fitness.
• Act as a trusted partner to internal stakeholders across all divisions.

Budgeting, Reporting & Governance

• Manage allocated marketing budgets and agency spend.
• Track ROI and effectiveness of marketing activity.
• Provide regular performance updates to senior stakeholders.
• Ensure compliance with brand guidelines, data protection regulations, and company policies.

What Success Looks Like (KPIs)

• Brand awareness and perception aligned to positioning.
• Qualified lead volume delivered to Sales.
• Campaign performance vs targets (reach, engagement, CPL).
• Digital channel growth and efficiency.
• Engagement and retention uplift linked to marketing activity.
• Strong internal stakeholder satisfaction.
• On-time, on-brand campaign execution.

Experience & Qualifications

• Bachelor’s Degree in Marketing, Communications, or related field preferred.
• 8–10+ years’ experience in a senior marketing role within a consumer-facing brand.
• Strong experience in digital and performance marketing, CRM, and lifecycle marketing.
• Commercially aware with experience supporting sales-led environments.
• Experience in fitness, wellness, hospitality, or lifestyle brands essential.
• GCC / Qatar experience advantageous.
• Arabic language skills advantageous.

Key Competencies

• Brand & strategic thinking
• Commercial awareness
• Digital & performance marketing expertise
• CRM & data discipline
• Cross-functional collaboration
• Communication & influence
• Innovation & continuous improvement
• Interested candidates can apply at careers@society.qa