Marketing Manager (Consumer)
Job Purpose: We are seeking a dynamic marketing professional to drive brand positioning, messaging, and end-to-end campaign execution across ATL, BTL, and digital channels.
Skills
About This Role
Job Purpose
We are seeking a dynamic marketing professional to drive brand positioning, messaging, and end-to-end campaign execution across ATL, BTL, and digital channels.
The role involves collaborating with agencies, leading creative direction for packaging and storytelling, and optimizing campaign performance against KPIs.
Working closely with sales teams to align marketing initiatives with business goals while managing budgets effectively.
Ideal candidates would bring strong digital marketing expertise, creativity, and fluency in both English and Arabic.
Key Responsibilities
- Ideate, develop the brand positioning and messaging.
- Collaborate with agencies to bring the brand identity, packaging and overall brand positioning to life
- Provide direction on packaging design, label compliance, and visual storytelling.
- Develop and implement ATL (Above The Line) and BTL (Below The Line) marketing campaigns.
- Plan and execute digital marketing campaigns (social media, email, SEO/SEM, influencer marketing).
- Monitor and optimize campaign performance against KPIs.
- Ensure all campaigns follow legal and regulatory standards.
- Coordinate with sales teams to ensure marketing activities align with sales targets.
- Manage marketing budgets and ensure cost-effective execution.
- Experience, qualifications and skills:
- Exposure to digital marketing, brand promotions, or trade activations
- Proficiency in marketing tools & analytics platforms (Google Analytics, Meta Business Suite, etc.)
- Strong communication and interpersonal skills
- Creativity with a good sense of design and branding
- Masters in Marketing from a reputed Institute
- Proficiency in English and Arabic
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