Marketing Manager
Role Overview
The General Marketing Manager is responsible for driving growth across affiliate, aggregator, and channel marketing programs through strategic leadership, partner management, and cross‐functional collaboration.
This role blends performance marketing, partner enablement, and multi‐channel campaign execution to accelerate acquisition, strengthen brand presence, and support revenue goals.
You will own key marketing initiatives end‐to‐end — from strategy and planning to optimization, reporting, and stakeholder communication.
Key Skills for This Role
Full Job Posting
Qualifications
- 5–8+ years of experience in digital, affiliate, aggregator, or channel marketing.
- Strong understanding of performance marketing, partner ecosystems, and multi‐channel campaign execution.
- Experience with analytics tools (e.g., Google Analytics, Campaign Manager, CRM/CMS platforms) and advanced Excel skills.
- Skills & Competencies
- Analytical Rigor — ability to structure problems, ensure data quality, and quantify impact.
- Commercial Mindset — balances growth, efficiency, and margin considerations.
- Communication & Influence — confident presenter who can simplify complex data into compelling narratives.
- Collaboration — thrives in a matrixed environment with multiple stakeholders.
- Organization & Agility — detail‐oriented, adaptable, and effective in fast‐paced environments.
- Compensation:
- National base pay range: $82,275 - $102,843 per year. This is the range we reasonably expect to pay at hire. Placement within the range depends on job-related factors such as experience, skills, and certifications. This position is not eligible for bonus or incentive pay. Base pay is one part of a total rewards package that includes the benefits listed below.
- #LI-Hybrid
- All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:
- Comprehensive full medical, dental and vision Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
- Interview Technology Notice:
- Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process.
- By continuing with the interview, you consent to this use.
- Text Messaging Notice:
- If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply.
- You may opt out of text communications at any time by replying “STOP.”
Preferred Qualifications
- National base pay range: $82,275 - $102,843 per year. This is the range we reasonably expect to pay at hire. Placement within the range depends on job-related factors such as experience, skills, and certifications. This position is not eligible for bonus or incentive pay. Base pay is one part of a total rewards package that includes the benefits listed below.
About Independence Pet Group
Private North American pet-insurance platform providing underwriting, administration, partner solutions, and pet services.
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