Marketing Manager-Bilingual

Overview

Strategic Development

• Develop and implement integrated marketing strategies that align with the overall business goals of DLI Group and its subsidiaries.
• Identity key marketing opportunities across all entities to maximize outreach and engagement.
• Conduct market research to identify trends, customer needs, and competitive landscape.

Brand Management

• Establish and maintain a consistent brand identity across all DLI Group entities.
• Oversee the creation of brand guidelines, ensuring all marketing materials reflect the group’s values and messaging

Digital Marketing

• Lead digital marketing initiatives, including SEO, social media, email marketing, and content strategy.
• Monitor and analyze digital marketing performance to optimize campaigns.

Events And Campaign Management

• Plan and execute marketing campaigns that drive awareness and engagement for each entity, tailored to their specific audience.
• Measure and report on the effectiveness of marketing initiatives, using data to inform future strategic plans
• Collaboration and Leadership:
• Collaborate with cross-functional teams, including but not limited to business development team of all entities, P&C department and other support functions, to ensure alignment of marketing efforts.
• Mentor and develop the marketing team, fostering a culture of creativity and accountability.

Budget Management

• Develop and manage the marketing budget, ensuring optimal allocation of resources across campaigns and initiatives.
• Analyze ROI of marketing spend and adjust strategies as necessary.

Stakeholder Engagement

• Build and maintain relationships with key stakeholders, including partners, vendors, and industry influencers.
• Represent DLI Group at industry events, conferences, and networking functions.