Brand Manager

Job Purpose

Brand Strategy & Growth

• Develop and execute comprehensive brand strategies aligned with business objectives and guidelines.
• Drive market positioning and differentiation within the highly competitive automotive sector.
• Identify growth opportunities and implement initiatives to increase brand awareness, market share, and customer engagement.
• Monitor industry trends, competitor activities, and customer insights to refine brand strategies.

Marketing & Communications

• Plan and execute integrated marketing campaigns across digital, social media, traditional media, events, and dealership channels.
• Ensure consistency of brand identity, messaging, and customer experience across all touchpoints.
• Manage product launches, promotional campaigns, and seasonal marketing initiatives.
• Coordinate with marketing teams to localize and implement regional campaigns.

Digital Marketing & Customer Acquisition

• Lead digital marketing strategies including paid media, SEO, SEM, social media, influencer marketing, and lead-generation campaigns.
• Optimize customer acquisition costs and maximize return on marketing investments.
• Monitor website performance, online lead conversion, and digital customer journeys.

Product & Market Planning

• Collaborate with sales teams to support vehicle launches and sales objectives.
• Analyze market demand, customer preferences, and competitor offerings.
• Provide recommendations on product positioning and pricing strategies.

Budget Management

• Develop and manage annual marketing budgets.
• Ensure effective allocation of resources and measurable ROI.
• Track campaign performance and prepare management reports.

Agency & Stakeholder Management

• Manage relationships with advertising agencies, media partners, event organizers, and external vendors.
• Work closely with sales, aftersales, CRM, digital, and dealer network teams.
• Liaise with OEM representatives regarding brand standards and approvals.

Performance & Reporting

• Establish KPIs for brand performance.
• Analyze campaign effectiveness and customer engagement metrics.
• Present regular reports and strategic recommendations to senior management.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
• MBA or Marketing specialization preferred.
• Professional certifications in Digital Marketing are advantageous.

Essential

• 7–12 years of Marketing and Brand management experience.
• Minimum 3–5 years in Automotive Brand Management.
• Experience managing vehicle launches and OEM-driven marketing programs.
• Strong understanding of automotive retail operations.

Preferred

• Experience with Chinese automotive brands.
• GCC / Middle East automotive experience.
• Experience working with dealerships and distributor networks.
• Experience managing premium or fast-growing automotive brands.

• Brand Strategy Development

• Market Expansion
• Business Acumen
• Commercial Awareness
• Competitive Intelligence

Marketing Competencies

• Automotive Marketing
• Digital Marketing
• Performance Marketing

• CRM & Customer Retention

• Product Marketing
• Media Planning

Leadership Competencies

• Stakeholder Management
• Project Management

• Vendor & Agency Management

• Influencing Skills
• Cross-functional Collaboration

Analytical Competencies

• Market Research
• Data Analytics
• Budget Management
• ROI Measurement

Personal Attributes

• Entrepreneurial mindset
• Highly creative and commercially driven
• Results-oriented
• Strong communication and presentation skills
• Adaptable to fast-growing brands and dynamic markets