Marketing Manager

Role overview

Strategy and performance marketing

• Develop multi-country plans based on customer behavior, competition, pricing, and commercial objectives.
• Manage campaigns on Google Ads, Meta, TikTok, Snapchat, YouTube, and other platforms; optimize budgets and performance.
• Run A/B tests and monitor lead volume, CPL, CPA, conversion rates, ROAS, and ROI.

CRM, brand, and sales alignment

• Manage WhatsApp, SMS, and email campaigns, customer journeys, lead nurturing, CRM tracking, attribution, and retention.
• Oversee outdoor advertising, influencer campaigns, events, exhibitions, activations, media sponsorships, and partnerships.
• Work with sales teams to improve lead quality and conversion and align marketing with commercial priorities.

Technology and reporting

• Implement AI tools, marketing automation, integrations, and automated performance reporting.
• Track KPIs and prepare management dashboards, budget reports, and recommended actions.

Required experience and skills

• At least 6–8 years of hands-on experience across digital and offline marketing.
• Performance marketing and lead-generation experience; practical knowledge of major advertising platforms.
• Experience with CRM, WhatsApp, SMS, email marketing, automation, and lead nurturing.
• Understanding of branding, media buying, influencer marketing, outdoor advertising, and events.
• Ability to manage significant budgets, interpret data, and manage multiple brands, campaigns, or markets.

Preferred qualifications

• GCC market experience, particularly in the UAE, Qatar, Kuwait, or Saudi Arabia, is preferred.
• Related service, recruitment, manpower, or employment-services experience is preferred.
• Native Arabic and fluent English are preferred.
• AI and marketing-automation implementation experience is preferred.

Compensation

• Monthly pay is AED 9,000–10,000; package depends on experience and qualifications.

Workplace

• On-site, in-person work in Dubai, UAE.

Performance measures