Marketing Manager
Marketing Strategy & Execution Develop and execute integrated marketing strategies aligned with business goals. Plan and launch multi-channel campaigns to drive awareness and leads.
Skills
About This Role
Marketing Strategy & Execution
- Develop and execute integrated marketing strategies aligned with business goals.
- Plan and launch multi-channel campaigns to drive awareness and leads.
- Support go-to-market (GTM) strategies for product launches and updates.
Demand Generation & Growth
- Drive lead generation and pipeline growth through:
- Paid campaigns (Google, LinkedIn, Meta)
- Organic channels (SEO, content, social)
- Optimize campaigns for conversion, CAC, and ROI.
- Collaborate with growth and sales teams to improve lead quality and funnel performance.
Product Marketing (Munsit Focus)
- Develop positioning and messaging for Munsit and other CNTXT products.
- Translate technical AI capabilities into clear value propositions.
- Create product-focused content such as:
- Case studies
- Landing pages
- Sales collateral
- Support product adoption through targeted campaigns and user education.
Content & Brand
- Lead content strategy, including:
- Blog posts
- Social media
- Thought leadership in AI
- Ensure consistent brand voice and messaging across channels.
- Build CNTXT’s presence as a leader in AI innovation.
Analytics & Performance Tracking
- Track and analyze marketing performance using tools like:
- Google Analytics
- HubSpot / CRM platforms
- Campaign dashboards
- Monitor key metrics:
- Leads and conversions
- Campaign ROI
- Engagement metrics
- Generate insights to improve marketing effectiveness.
Cross-Functional Collaboration
- Work closely with:
- Product team (for messaging and GTM)
- Growth team (for experimentation and scaling)
- Sales team (for pipeline and enablement)
- Align marketing activities with overall business objectives.
Qualifications
- 5–7+ years of experience in marketing roles, preferably in tech, SaaS, or AI companies.
- Strong experience in digital marketing and campaign management.
- Experience in product marketing and go-to-market strategies.
- Familiarity with analytics and marketing tools.
- Strong communication skills, especially in simplifying technical concepts.
Required Skills
- Experience in AI or deep tech products.
- Knowledge of B2B SaaS marketing and funnels.
- Experience with CRM and marketing automation tools (HubSpot, Salesforce).
- Familiarity with growth marketing and experimentation.
- Experience working in a startup or high-growth environment.
Preferred Skills
- Strategic thinker with strong execution skills.
- Data-driven and results-oriented.
- Creative and customer-focused.
- Proactive and self-driven.
- Comfortable with ambiguity and fast-paced environments.
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