Marketing Manager
Role Overview
Own Washmen's brand end to end and report directly to the Marketing Director.
The company highlights technology and AI use, ownership, collaboration with creative staff, and opportunities for growth.
Key Skills for This Role
Full Job Posting
About Washmen
UAE wardrobe-care app offering on-demand laundry, dry cleaning, shoe care, and bag care.
The company describes itself as technology-led, with vertically integrated facilities, RFID tagging, proprietary software, and garment camera tracking.
Customers use the app, Careem, InstaShop, and three stores; the company reports a 4.8-star rating and industry awards.
Role and working context
Own Washmen's brand end to end and report directly to the Marketing Director.
The company highlights technology and AI use, ownership, collaboration with creative staff, and opportunities for growth.
Marketing ownership
- Guard and evolve the brand voice, visual identity, and guidelines across touchpoints.
- Turn marketing strategy into quarterly plans with clear goals and budgets.
- Own and continually test lifecycle content across push, in-app, email, SMS, and WhatsApp.
- Lead shoots and a monthly content calendar with the brand creative and videographer.
- Own organic social strategy, community, and creator collaborations.
- Manage website content, landing pages, app-store listings, and AIO.
- Partner with Operations and Product so service delivery matches marketing promises.
- Set brand KPIs, report monthly, and use data to determine next steps.
Experience and skills
- 5–6 years in brand, content, or integrated marketing, including 2+ years owning a brand or major product line.
- Experience in a consumer app, delivery, or e-commerce business.
- Strong understanding of conversion-focused content, with results to demonstrate performance.
- Excellent English copywriting and experience directing designers and videographers.
- Data-driven approach and strong command of marketing best practices, including AIO.
- Experience collaborating with Operations and Product teams in the UAE or GCC.
Additional advantages
- Arabic, quick-commerce or on-demand experience, CleverTap or Mixpanel, and daily use of AI tools are a plus.
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