Marketing Lead - UAE

Overview

What To Expect

• You’ll handle real client accounts, not dummy data
• Accuracy matters — mistakes don’t hide for long
• You’ll communicate with clients and internal teams regularly
• If you want to build confidence, judgement, and ownership, it will be.

Responsibilities (how We Will Measure Success)

• Accelerating Pipeline and Revenue impact by defining & executing demand generation programs
• LTV/CAC Ratio for Field and Partner-sourced customers;
• Leads to Sales Qualified Leads (SQLs) Conversion Rate
• Brand Authority: Ensure the Osome brand speaks the language of the UAE—both literally and culturally, positioning us as a local expert with global tech.
• Full-Funnel Lifecycle Ownership: Architect the transition from Curious Lead to Active Client using data-driven nurture sequences that reduce sales friction.
• Strategic Partner Marketing: Identify and activate partnerships with Free Zones, banks (e.g., Wio, Emirates NBD), and accelerators to create "bundled" growth opportunities.
• Go-To-Market (GTM) for Local Features: Lead the launch of UAE-specific product updates, such as Corporate Tax filing modules or localized VAT tools.
• Strong understanding of the Fractional / freelancer market
• Partner with internal teams and digital marketing CoE for creating and rolling out demand gen campaigns needed for local market activation
• Thought Leadership & Advocacy: Build a community of founders around Osome through education-first content that solves real problems

What You'll Do

• Revenue impact: Generate, nurture, qualify and track prospects through mid to low-funnel marketing programs
• Integrated programs: Plan and execute acquisition programs through digital channels, organic/content, influencer partnerships, branded & third-party event sponsorships
• Audience first: Think audience first, in designing messaging/content/value proposition across touchpoints
• Local Strategy & Positioning: Tailor Osome’s global value proposition to the specific nuances of the UAE market (Mainland vs. Free Zone, Corporate Tax compliance, and bilingual requirements).
• Omnichannel Growth: Build an integrated engine across Digital, Social, Content, Field and Lifecycle marketing that captures high-intent founders.
• Lifecycle & Retention: Design automated "Founder Journeys" that nurture leads through the complex decision-making process of business setup and financial management.
• Field & Community Marketing: Represent Osome at key UAE startup hubs (Hub71, DIFC, ADGM) and host intimate, education-led events for founders.
• Market Penetration & CAC Mastery: Own the regional P&L for marketing, optimizing Customer Acquisition Cost (CAC) while scaling lead volume across the UAE.
• Closed loop assessment: Track, measure, and report effectiveness of regional marketing programs against KPIs, including pipeline contribution, lead generation, and sales velocity
• Collaborate closely with Sales teams to optimize investments in hyper targeted engagement
• Take ownership, plan early, communicate proactively, seek help when needed from cross-functional teams and stakeholders
• Inspire cross-functional teams by demonstrating the value of field & partner marketing collaboration.

Key Competencies For This Role

• Strategic Nuance (UAE Specifics): The candidate must understand that marketing to a founder in DIFC (financial focus) is fundamentally different from marketing to a trader in JAFZA (logistics focus).
• Digital & Lifecycle "Hands-on" Depth: The ideal candidate knows how to set up an A/B test in Meta platforms, build a drip campaign in HubSpot, and understand the "Headless" SEO implications of a site like Osome's; all this while being able to select and activate hyper-targeted events on on-ground activation.
• Data-Driven Agility: The ability to move from "I think" to "The data shows." They must be fluent in attribution modeling and customer lifetime value (LTV) calculations.
• Exceptional collaboration skills, with a proven history of deeply aligning marketing outputs with measurable Sales objectives and KPIs
• Proven track record of integrated marketing programs that drive new customer acquisition and pipeline growth
• Strong understanding of the Fractional / freelancer market in UAE and outside; preference will be given to someone who’s played a fractional role in their career
• Startup mentality with a bias for action and the ability to thrive in a fast-paced environment
• Excellent communication, collaboration, and project management capabilities
• Scrappy nature in building program content to serve identified target segments

Who You Are

• 6-8 years of field and partner marketing experience in SaaS/Tech/Event management agencies
• Experience working in both digital and in-person event environments, with a deep understanding of how to integrate event experiences into the buyer's journey
• Experience in owning growth marketing, performance marketing and other marketing functions for the region
• You’ll leave this role better than you started.
• That’s the goal.
• Osome grows alongside you, but we already have a few perks:
• The opportunity to join a goal-driven startup with big ambitions
• An open, inclusive working environment, with founders deeply-rooted in the startup space
• An agile working model focused on goals and performance
• International environment with diverse culture
• Competitive remuneration package
• Remote-first and flexible working arrangements
• Flexible medical benefits scheme

Equal Opportunity Statement