Marketing Lead

DIFC \| The Dubai International Financial Centre

Role Summary

Growth Strategy & Pipeline Ownership

• Own pipeline generation and marketing-attributed revenue targets end to end
• Build and execute a high-velocity, experiment-led growth strategy across paid, organic, and outbound channels
• Rapidly test, iterate, and double down on what works — and cut what does not

Demand Generation & Acquisition

• Launch and scale performance marketing across paid media, SEO, partnerships, and lifecycle channels
• Build scalable acquisition channels that reduce CAC over time without sacrificing growth
• Create high-impact content that drives both demand and credibility in the market

Positioning & Messaging

• Develop clear, differentiated positioning and messaging that converts across channels and audiences
• Work closely with the founder and product team to ensure consistent narrative and brand presence

Sales Alignment & Analytics

• Work closely with sales to optimise funnel conversion and reduce sales cycle length
• Own marketing analytics, attribution, and ROI tracking end to end
• Maintain clear visibility on CAC, LTV, and channel performance at all times

Team & Resource Management

• Build and manage external and internal resources to execute at speed and scale
• Set the standard for marketing quality and performance across the company

Essential

• 6-10+ years in marketing, with prior experience as the marketing lead at a high-growth startup
• Proven track record of driving pipeline and revenue, not just leads or brand awareness
• Deep expertise in demand generation, growth marketing, and performance channels
• Strong analytical mindset with a focus on metrics, conversion, and ROI
• Highly hands-on — comfortable executing as well as leading
• Strong bias for action and personal accountability

Preferred

• Experience in real estate, proptech, or SaaS platforms
• Experience operating in fast-paced, resource-constrained environments where you have had to do more with less
• Familiarity with both B2B and B2C growth strategies

What Success Looks Like

• A predictable, scalable pipeline generation engine is in place within the first 3-6 months
• Clear CAC, LTV, and channel performance visibility across the business
• Measurable contribution to revenue growth that leadership can point
• Strong, well-aligned relationship between marketing, sales, and product

Revenue-Obsessed

Fast & Experimental

Hands-On

Strategically Sharp

Highly Accountable

Collaborative

What We Offer

• Competitive salary plus meaningful performance-based upside
• Equity participation in a high-growth startup
• Full ownership of the marketing function from day one
• Direct impact on company trajectory and growth
• A fast-moving, ambitious team that values results over process
• Due to volume if you do not hear from us in 3 working days, then unfortunately we will not be moving forward with you.
• They are an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation.
• All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role. 😊